The Year Ahead for ... Magazines
12 Jan 2012 | by Vanessa Doyle
Vanessa Doyle maintains that magazines are far from dying: people still love them and, for the ones that survive, they will emerge stronger.
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Mobiles and tablets are offering publishers and advertisers alike the opportunity to create innovative content, with partnerships expected to rise in prominence
Vanessa Doyle maintains that magazines are far from dying: people still love them and, for the ones that survive, they will emerge stronger.
Lord Sugar is to be joined by an array of medialand's finest on the BBC tonight in "the magazine challenge" on 'The Apprentice'.
Two publishers of high-end titles reveal how they and their brands will be celebrating and promoting the royal event of this year.
Claudine Collins fears publishers are relying on apps, so they must take time to get them right and be aware they may not make huge revenues.
FIPP, the global magazine body, has tracked 106 cross-border magazine launches in the 12 months to September 2010, suggesting a tentative industry recovery is underway.
Fipp, the global magazine association, has revealed that there are now 319 fewer British magazines in circulation than in 2009, and magazines have been the worst hit out of all media in terms of declining ad revenue.
Selling off the division is unlikely to be plain sailing, Alasdair Reid writes.
2009 was a year to forget. Now publishers are more optimistic after the latest ABC figures.
John Brown, the customer publisher, has been hit by government spending cuts that have prompted the closure of several public-sector titles.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.