The Observer axes three of its monthly magazines
11 Nov 2009 | by Alex Brownsell
LONDON - Guardian Newspapers has confirmed plans to scrap three of The Observer's monthly magazine in an effort to combat daily losses of £100,000.
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Marketing has teamed up with sister publication Event to celebrate the event marketing strategies of the world's biggest brands with the launch of the Brand Event Awards.
LONDON - Guardian Newspapers has confirmed plans to scrap three of The Observer's monthly magazine in an effort to combat daily losses of £100,000.
LONDON - BBC Magazines is launching a monthly pre-school title called 'CBeebies Special' which will include characters from various CBeebies programmes.
LONDON - IPC Southbank has signed a deal with John Lewis to promote its autumn collection across five of its home-interest titles.
LONDON - Free newspaper the Metro has recorded its highest readership ever according to the latest figures from the National Readership Survey (NRS) covering the first half of 2009.
LONDON - The magazine sector, not surprisingly, has failed to escape the ravages of recession.
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LONDON - Ryvita has teamed up with IPC Media to launch its Summer Fit Challenge campaign.
LONDON - Kenco coffee is launching a press campaign across IPC titles Marie Claire, Essentials, woman&home and Ideal Home.
LONDON - The National Magazine Company (NatMag) is making its consumer titles available to download in digital form, having signed a deal with John Menzies Digital.
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