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Marketing and Event magazines to launch Brand Event Awards

Marketing has teamed up with sister publication Event to celebrate the event marketing strategies of the world's biggest brands with the launch of the Brand Event Awards.

The Observer axes three of its monthly magazines

LONDON - Guardian Newspapers has confirmed plans to scrap three of The Observer's monthly magazine in an effort to combat daily losses of £100,000.

BBC Magazines launches CBeebies title

LONDON - BBC Magazines is launching a monthly pre-school title called 'CBeebies Special' which will include characters from various CBeebies programmes.

John Lewis links with five IPC magazines for autumn push

LONDON - IPC Southbank has signed a deal with John Lewis to promote its autumn collection across five of its home-interest titles.

Magazines and newspapers report mixed fortunes in latest National Readership Survey

LONDON - Free newspaper the Metro has recorded its highest readership ever according to the latest figures from the National Readership Survey (NRS) covering the first half of 2009.

Fashion magazines are losing ad revenue and readers

LONDON - The magazine sector, not surprisingly, has failed to escape the ravages of recession.

TV magazines outsell other consumer titles in ABC breakdown

LONDON - Sky's customer magazines remain at the top of the ABC rankings with TV listings magazines the only consumer sector to make the top ten.

Ryvita launches campaign across IPC women's magazines

LONDON - Ryvita has teamed up with IPC Media to launch its Summer Fit Challenge campaign.

Kenco to run campaign across four IPC magazines

LONDON - Kenco coffee is launching a press campaign across IPC titles Marie Claire, Essentials, woman&home and Ideal Home.

NatMag to debut digital magazines downloads

LONDON - The National Magazine Company (NatMag) is making its consumer titles available to download in digital form, having signed a deal with John Menzies Digital.

 

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