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PPA Conference 2010: Future chief says magazines will become 'collectable artefacts'

LONDON - The publishing business has to become even more consumer-centric than ever before to survive in the digital age, with print magazines set to evolve into more "collectable, keepable artefacts", according to Stevie Spring, chief executive of Future.

Future of BBC Magazines in doubt after Thompson sidelines print

LONDON - The future role magazines will play in BBC Worldwide, the commercial arm of the BBC, appeared to be sidelined by BBC director general Mark Thompson yesterday who told staff, and later an FT Conference, that he was backing "digital rather than in print".

BBC Magazines appoints Geronimo for children's loyalty work

LONDON - BBC Magazines has appointed integrated agency Geronimo to develop a loyalty programme across key titles in its children's magazine portfolio.

Seamless CRM through customer magazines

Marketers are renowned for their fondness of buzzwords, trends and acronyms - all of which, when introduced, tend to be touted as the panacea to solve all marketing ills, writes Emily Travis, head of publishing at Royal Mail.

Emap sells magazines and radio divisions to Bauer for £1.14bn

LONDON - Emap has agreed to sell its consumer magazines and radio divisions to German publisher H Bauer for £1.14bn, but will hang on to its B2B division.

Cedar recruits Miles as editor-in-chief for customer magazines

LONDON - Cedar Publishing has appointed Lori Miles, a former editor of Associated Newspapers' Evening Standard, as editor-in-chief across the company's customer publishing portfolio.

Adstream inks deal with BBC Magazines for digital print ads

LONDON - Adstream, the digital asset management company, has agreed a deal with BBC Magazines to provide print ad materials across the division's 31 titles, including car title Top Gear and music magazine Top of the Pops.

Emap says consumer magazines and radio markets weak

LONDON - Emap, the publisher of Heat and FHM magazines, is expecting to report full-year revenues down by 2% with its consumer magazines and radio business hard hit.

Time Warner sells 18 magazines to Bonnier Group

NEW YORK - Time Warner is to sell 18 magazines to Swedish publishing group Bonnier Group for more than $200m.

Customer magazines are effective route for difficult markets

LONDON - New findings from the Association of Publishing Agencies, the representative body for customer magazine publishers, suggests that magazines put brands in touch with hard-to-reach audiences.

 

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