Cath Kidston selects Publicis Blueprint for magazines
21 Oct 2008 | by Kate Nettleton
LONDON - Cath Kidston has appointed Publicis Blueprint to produce a series of customer magazines for the designer.
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John Lewis links with five IPC magazines for autumn push
21 Sep 2009 | by Sarah Johnson
LONDON - IPC Southbank has signed a deal with John Lewis to promote its autumn collection across five of its home-interest titles.
Sky Magazine contract goes to News Magazines
30 Nov 2006 | by by Daniel Farey-Jones
LONDON - News Corporation-owned BSkyB has handed its main customer magazine contract to News Magazines in a blow to incumbent agency John Brown.
BBC Magazines launches children's Doctor Who title
31 Mar 2006 | by by Joe Lepper
LONDON - BBC Magazines is launching a 'Doctor Who' title aimed at children to coincide with the launch of the second series next month.
News Magazines prepares £6m drive for Inside Out
28 Feb 2006 | by by Daniel Farey-Jones
LONDON - News Magazines is to launch its homes and interiors magazine, The Sunday Times Inside Out, on March 16 with a £6m marketing campaign including TV ads and sampling through its parent newspaper.
Ford denies Christian pressure as it ends ads in gay magazines
07 Dec 2005 | by by Staff
DETROIT - Ford has denied that pressure from conservative Christian groups are responsible for its decision to stop advertising in gay magazines.
Future acquires games magazines in Italy and France
20 Sep 2005 | by by Staff
LONDON - Future has made two acquisitions in Italy and France, spending £2.5m on four games magazines as it continues to expand its operations in Europe.
Customer magazines can increase market share by 8%
29 Mar 2005 | by by Daniel Farey-Jones
LONDON - A new study benchmarking the effectiveness of customer magazines shows that they can increase the share of readers' expenditure on a brand by an average of 8%.
Reed in talks to buy Vivendi magazines
02 Jul 2001 | by Staff
LONDON - Reed Elsevier, the Anglo-Dutch publishing group, is in talks with Vivendi Universal to buy a number of property and construction titles.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
