Search results for Magazines

BBC Magazines adds third cooking title with Easy Food

28 Apr 2004 | by Jules Grant,

LONDON - BBC Magazines is launching its third food title, Easy Food, to target an audience that desires 'simple advice and great inspiration'.

ABC FIGURES BRIEF: Food magazines remain static

19 Feb 2004

Food magazines remained fairly static, buoyed by contract titles such as Asda Magazine, which posted an ABC of 2,266,760. In fourth place, BBC Good Food reported sales of 342, 604, up a respectable 5.6% on the period and 0.1% year on year. Waitrose Food Illustrated reported an ABC of 257,085, up 2.6%...

PRESS ADVERTISING AWARDS 2002: The National Magazine Company Award - Best Advertisement in Consumer Magazines

22 Mar 2002

Tesco ready to avert battle with magazines

24 Aug 2000

Tesco could be ready to avert a legal battle with the magazine publishing industry if the industry offers a compromise to Tesco’s reform of the way magazines and newspapers are distributed in the UK.

RELATIONSHIP MARKETING AWARDS 1999: The Haymarket Customer Magazines retail award

02 Dec 1999

WINNER Client Tesco Agency Forward Publishing HIGHLY COMMENDED Client Freemans Agency In-house HIGHLY COMMENDED Client Safeway Agency 141 Communications

MARKETING FOCUS: Advertisers tighten their grip - Recent disputes between advertisers and magazines have stretched an already tense relationship to breaking point, raising fears that advertisers are wielding too much power over editorial. Where should the

30 Apr 1998 | by ED SHELTON and JAMES CURTIS

The tension between advertising and editorial is notorious. Editors - in whatever medium - want the freedom to say what they like. Advertisers don t mind editors saying what they like, as long as they like it too.

Marketing Technique: Customer Magazines - In Practice/Titles on the write track/Companies ranging from banks to brewers are making more use of customer magazines in an effort to increase brand awareness and offer added value to consumers. Robin Cobb repor

02 Apr 1998 | by ROBIN COBB

One of the breeziest of recently launched customer magazines is The Buzz, produced for Guinness by Axon Publishing. Its audience is the owners, managers and staff of the world s Irish pubs. All those, that is, that aren t in Ireland.

MEDIA: A stretch too far for media? - From beer to condoms, financial services to lingerie, there seems. to be no end to the products that can be sold to us by newspapers and magazines. Ed Shelton looks at how far they plan to go

02 Apr 1998 | by ED SHELTON

The news that Loaded magazine is considering launching its own brand of beer is unlikely to have anyone falling off their bar stool in surprise. Men s magazines have, if anything, been a little slow in following the women s market into brand extensions.

Campaign Press Awards Silver Anniversary 1998 - Media Awards - The Safeway Magazine Award - Most Successful Agency in Consumer Magazines

27 Mar 1998 | by STEFANO HATFIELD, editor of Campaign

Awards won by BMP DDB in the consumer magazine section include a bronze and a silver in the computers and consumer durables category for Sony s nose stander ; a bronze and a silver in the grocery, soft drinks and household category for the National Dairy Council s milkman ; and a bronze in the motor...