ASDA sells digital versions of consumer magazines
21 Nov 2008 | by Fiona Ramsay
LONDON - ASDA is launching a new direct online service offering digital versions of top UK consumer magazines for consumers to download to their computers.
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John Lewis links with five IPC magazines for autumn push
21 Sep 2009 | by Sarah Johnson
LONDON - IPC Southbank has signed a deal with John Lewis to promote its autumn collection across five of its home-interest titles.
Cath Kidston selects Publicis Blueprint for magazines
21 Oct 2008 | by Kate Nettleton
LONDON - Cath Kidston has appointed Publicis Blueprint to produce a series of customer magazines for the designer.
The Top 100 Magazines: Customer magazines
22 Feb 2008 | by Ian Darby
The customer magazine sector experienced something of a boom during 2007, with more launches from larger brands than ever before.
Consumer spending still strong on magazines
17 Sep 2007 | by Jacquie Bowser
LONDON - UK consumers are spending around £2bn a year buying magazines, an increase of 72% from 10 years ago, according to a Periodical Publishers Association survey.
ABC Magazines: Customer magazines
24 Aug 2007 | by Ian Darby
The first six months of 2007 were ones of major growth for the customer magazine industry, with a significant number of launches from new and established brands within the sector.
Magazine ABCs July-Dec 2006: Customer magazines
23 Feb 2007 | by Danielle Long
The popularity of customer magazines continues to increase, with customer titles now accounting for the top five magazines in the UK by circulation.
Magazine ABCs Jan-June 2006: Customer magazines
25 Aug 2006 | by Claire Billings
The first six months of 2006 proved to hold mixed fortunes for the customer magazine market. Although few accounts changed hands and pitches were rare, the ABCs provided evidence of continued investment in the sector and of its growing popularity as an advertising platform.
Magazines set to benefit from industry and consumer marketing campaign
18 Oct 2005 | by by Daniel Farey-Jones
LONDON – Sales of magazines could receive an extra boost as a result of a marketing initiative targeting retailers and consumers being launched by industry trade body the PPA.
Customer magazines can increase market share by 8%
29 Mar 2005 | by by Daniel Farey-Jones
LONDON - A new study benchmarking the effectiveness of customer magazines shows that they can increase the share of readers' expenditure on a brand by an average of 8%.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
