Search results for Magazines

PRESS ADVERTISING AWARDS 2002: The National Magazine Company Award - Best Advertisement in Consumer Magazines

22 Mar 2002

REVIEW: easyJet owner plans to publish magazines

30 Nov 2001

Stelios Haji-Iannou, the owner of easyJet, plans to publish a range of magazines targeting his business interests of airlines, car rental, internet cafes and financial services. - Sunday Express.

ANALYSIS: How personality can shape a hotel - Gillian Drummond reports from San Francisco on an entrepreneur building an empire of hotels which take their creative lead from the brand profiles of lifestyle magazines

11 May 2000 | by GILLIAN DRUMMOND

When hotelier Chip Conley is looking for a new business idea, he goes shopping - for magazines. The 39-year-old is making a name for himself in the US hospitality industry with a string of trendy boutique hotels in San Francisco, each inspired by a title on the newsstand.

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

02 Dec 1999 | by ANDY FRY

This is the first year the Association of Publishing Agencies (APA) has organised a dedicated awards event for the UK s pounds 302m customer magazine publishing sector, underlining the fact that the medium now plays a crucial role in the client s communication with its customer base.

MEDIA: Do customer titles work for readers? - James Curtis tested the marketing capabilities of three magazines with three readers

07 Oct 1999 | by JAMES CURTIS

If you believe all the research, customer magazines are a great success story - proven performers as effective marketing tools and popular as editorial products in their own right.

NEWS ANALYSIS: Emap Elan brand extensions head down the escape route - Are the days of standalone magazines numbered? Mark Tungate investigates

27 Sep 1999 | by MARK TUNGATE

These days it s almost impossible to buy a magazine that exists as a standalone print product. In fact you re generally buying into a lifestyle brand that incorporates everything from a website to clothing and accessories.

Marketing Technique: Customer Magazines - Membership magazines/Putting it to the members/Improved production values and higher quality editorial are giving membership magazines a more professional edge, as well as boosting advertising revenues. Andy Fry r

02 Apr 1998 | by ANDY FRY

Until recently, there has been a tendency to view membership magazines as the poor relatives of their more high-profile counterparts: customer magazines.

Marketing Technique: Customer Magazines - In Practice/Titles on the write track/Companies ranging from banks to brewers are making more use of customer magazines in an effort to increase brand awareness and offer added value to consumers. Robin Cobb repor

02 Apr 1998 | by ROBIN COBB

One of the breeziest of recently launched customer magazines is The Buzz, produced for Guinness by Axon Publishing. Its audience is the owners, managers and staff of the world s Irish pubs. All those, that is, that aren t in Ireland.

CUSTOMER MAGAZINES: No more the poor relations - As customer magazines get bigger and better, they are attracting higher calibre journalists. Andy Fry surveys some of the talent making the leap into contract publishing

20 Nov 1997 | by ANDY FRY

Since 1990, the customer magazine sector has doubled in value to be worth around pounds 127m a year. Around 20 contract publishers produce the top 200 titles in sectors such as retail, motor, finance and travel, 10% of which have circulations in excess of one million.