Sector Insight: Baby Food & Milk
24 Aug 2011 | by Jane Bainbridge
of breastfeeding. In March 2010, the Advertising Standards Authority upheld a complaint regarding an SMA magazine ...
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Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
and editor-at-large of Conde Nast's Wired UK magazine, says the single biggest consumer trend for 2012 ...
BrandZ top 100 brands by value 2010
28 Apr 2010 | by Nicola Clark
and Bloomberg) Return to the main BrandZ feature from Marketing magazine ...
Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media
13 Nov 2009 | by Staff
the departure of Carlina Anderson . Additionally, Rob Biagioni joins as ad director across Sense magazine ... the group's classified division. ( Media Week ) Frontline Limited , the magazine distribution company ... ) Ian Smith , chief executive of Reed Elsevier , publisher of magazines including New Scientist ...
Online reviews key to purchase decisions
27 Oct 2009 | by Staff
A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26% cited online advocacy as having the most influence on their purchase decisions, above friends and family at 20%. Older media was cited by 23%, combining 12% for newspapers and magazines and 11% for TV and radio. Brand websites were ...
Youth marketing: four trends in reaching the CyberGens
22 Sep 2009 | by David Benady
in a magazine turns into a virtual tennis court through online augmented reality, allowing people ...
Mark Ritson on branding: don't believe what viewers say about advertising
25 Aug 2009
-paper advertising and three times that of magazine, radio and outdoor. A whopping 75% of 18- to 24-year ...
Mike Danson to take control of TMN through reverse takeover
05 Jun 2009 | by Daniel Farey-Jones
business conferences, magazines and websites, and recently acquired left-wing political weekly New ...
MRS calls for annual Research Awards entries
01 Jun 2009 | by Nikki Sandison
and Research magazine's 13 award categories is July 31 and the ceremony on December 14 will be hosted by ITV ...
TMG's Matthew Watkins to head new research unit
27 May 2009 | by John Reynolds
The unit will focus on new revenue opportunities in existing and emerging markets. Watkins will survey reader behaviour to identify consumer trends, as well as leading research into the group's subscriber base. The move comes as Ben Dunn, former account director at Sport magazine, joins as TMG's new ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
