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British Airways 'executive club loyalty programme' by OgilvyOne

OgilvyOne has launched the first phase of enhancements to British Airways Executive Club loyalty programme with a new visual identity, new currency and customer engagement tools including a new digital magazine and interactive map. Together with British Airways and Avios, OgilvyOne has created ...

How long can the UK dominate the European digital landscape?

TV, newspapers, magazines, cinema, radio and outdoor) the UK is shown to be the most mature market ...

Sony Ericsson promotes iPhone challenger X1 with digital campaign

-D magazine, National Geographic and Wallpaper* to reach the product's target audience of males aged 25 ...

CNN creates UGC campaign for South Africa

magazine. The website, which was created by London-based consultancy Brand 42, will also host a picture gallery where visitors can rate the entries, sign up for a monthly newsletter and quarterly magazine ...

Vice names Jonze creative director in web TV launch

LONDON - Fashion title Vice Magazine is to launch its own free-to-view 24-hour internet TV station...advertisers and director Spike Jonze as its creative director. Vice Magazine said the channel would feature a ... By , which profiles Vice Magazine s favourite photographers. The magazine said the channel would be posting ...

BBC Worldwide expands Digital Delivery team

of magazines in London and Digital Delivery at BBC Worldwide, said: The Digital Delivery team is a central ...

Nintendo, Joost among brands to embrace new media landscape

singled out by Leo Burnett and Contagious magazine at last years Cannes Lions Advertising Festival. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.