Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
and editor-at-large of Conde Nast's Wired UK magazine, says the single biggest consumer trend for 2012 ...
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Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
(see box, page 31). It also plans to run a series of educational ads in women's magazines for the first ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
OUT OF ROYAL FAVOUR We've all been there: settled in, scrutinised the in-flight magazine ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...
Waitrose marks 5th anniversary of its Foundation
04 Jun 2010 | by Joe Thomas
and drives them stores where Waitrose is hoping they will pick up its recipe cards and its weekly magazine. ...
Brands and their footprints: carbon-labelling schemes begin to enter the mainstream
29 Sep 2009 | by Gemma Charles
across Marketing's life cycle has revealed that the carbon footprint of the magazine is 280g per copy sold. Marketing is the first weekly magazine to undergo this process, and it has committed to reduce ...
Bliss gets a makeover
15 Apr 2009 | by John Reynolds
LONDON - Bliss, the teenage monthly magazine for girls, has been redesigned with a new logo and new...The new-look title, priced at 2.50, will go on sale on 22 April, supported by a sampling campaign, retail promotions and marketing in the press. The changes will run though the magazine and include new ... -life stories. Bliss has suffered a big fall in circulation in recent years. The magazine, which boasted a ...
Charity partnerships that drive business
12 Dec 2008 | by SpeakersChannel.tv
This Speakers Channel video offers backstage interviews and presentation excerpts featuring the best speakers from Third Sector magazine's annual summit. Hear how to use charity partnerships to engage staff, raise awareness and ultimately bolster your bottom line. You can watch the video now ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
