Tories and Lib Dems lead growth list of direct mail users
01 Nov 2010 | by Noelle McElhatton
on direct mail, according to a new survey by Marketing magazine.
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It's not just Waitrose getting clever with data
27 Oct 2011 | by Daniel Farey-Jones
On the face of it, the department store's promise of free Wi-Fi in stores seems almost like a kindly old newsagent tolerating students grazing through the magazine rack. However, closer inspection reveals a data exchange at work. As my colleague Matthew Chapman reports, John Lewis customers who ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...
Sainsbury's revives baby and toddler club
13 Oct 2009 | by Fiona Ramsay
-store discounts, advice and information with a food and nutrition focus. A club magazine and website will be produced by Seven Squared, which also publishes Sainsbury's customer magazine. The website ...
Sainsbury's launches catalogue to promote non-food products
19 Aug 2009 | by Joe Thomas
Sainsbury's Fresh Ideas' magazine and will also be available free at all Sainsbury's stores from this week. ...
Nectar introduces first TV ad in five years
10 Jun 2009 | by Joe Thomas
across a range of women's magazines and national press, appearing from 29 June. In March DIY chain ...
Mike Danson to take control of TMN through reverse takeover
05 Jun 2009 | by Daniel Farey-Jones
business conferences, magazines and websites, and recently acquired left-wing political weekly New ...
National Geographic extends relationship with Epsilon
28 May 2009 | by Staff
profit-making and reaches more than 360m people each month through its magazines, the National Geographic ...
Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
has a varied product range embracing magazines, DVDs and financial services. 'We still need volume ...
Conde Nast renews database contract with Acxiom
30 Oct 2008 | by Staff
The magazine group, which publishes Vanity Fair and Vogue, has partnered with Acxiom for more than a decade around its direct mail marketing and, more recently, its digital campaigns to reach its 40m subscribers. Greg Hogue, an Acxiom Media executive, said: "We're excited by the opportunity to build on our ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
