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The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago ... -monthly magazine Mother Jones , Burma and South East Asia news site Irrawaddy.org , and AllAfrica.com , which ... might be political magazines The New Statesman and Prospect , literary site The Browser , and ...

It's not just Waitrose getting clever with data

On the face of it, the department store's promise of free Wi-Fi in stores seems almost like a kindly old newsagent tolerating students grazing through the magazine rack. However, closer inspection reveals a data exchange at work. As my colleague Matthew Chapman reports, John Lewis customers who ...

Emap picks data specialist as chief executive

magazine titles including Construction News and Nursing Times, is jointly owned by Apax and Guardian Media ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...

Marketing Direct: List Report 2009

has a varied product range embracing magazines, DVDs and financial services. 'We still need volume ...

Conde Nast renews database contract with Acxiom

The magazine group, which publishes Vanity Fair and Vogue, has partnered with Acxiom for more than a decade around its direct mail marketing and, more recently, its digital campaigns to reach its 40m subscribers. Greg Hogue, an Acxiom Media executive, said: "We're excited by the opportunity to build on our ...

The week in Marketing: 28 October 2008

Quiz BlackBerry has teamed up with music magazine NME to sponsor the NME Big Quiz in university towns ...

Auto Trader to give agencies detailed online user data

LONDON - Trader Media Group, the owner of car sales magazine Auto Trader, will be the first media

Disney plots direct push for Baby Einstein

on Askamum.co.uk followed by activity with Mumsnet.co.uk and print magazines including Mother Baby, FQ ...

TMN shareholder takes stake above key level

magazine New Statesman from Labour MP Geoffrey Robinson, who retained 50%. ...

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