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Royal British Legion to revamp communications programme

-monthly print magazine and developing more digital content to raise awareness of its lesser-known work...magazine will be made "more accessible and modern" when it is relaunched from the May edition ... for the magazine and bring in new brand partners and revenue streams. Bob Gamble OBE, head of membership ...

Think BR: CRM and a sledgehammered Lamborghini

, customer magazines - all can keep the excitement alive. A luxury brand s biggest sales tool is a happy ...

Future targets Xbox mag subscribers with personalised ads

Computer games magazine publisher Future is promoting the launch of 'Fable III' on the Xbox 360...Subscribers to Future s Xbox 360: Official Xbox Magazine and Xbox World 360 will find the back-page spread and back page of their December issues carrying three ads for Microsoft Game Studio s 'Fable III' addressing them with their full name. Two of the executions feature a different leader of the game ...

Progressive Media launches customer publishing company

, India and Australia. As well as publishing B2B magazines such as design title Blueprint and financial ...

Eurostar targets business travellers with ad push

of view of three prominent business people, including Linked-In co-founder , editor of Wired magazine ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...

Start small, aim big

music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...

TMG promotes Horner to marketing director

at Coca-Cola, disclosed to Marketing magazine earlier this year that TMG had no plans to undertake a ...

Philips follows sexy toys with hair removal

, Handbag and a selection of magazines. Data was collected through a sponsored online survey, enabling ...

Customer publishers resign PPA membership en masse

with the news that around 30 of the UK's leading customer magazine publishers, including PSP Rare, John Brown

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