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My Media Week: Ellie Edwards

, while I flick through the Sunday Times Style magazine. Tuesday The downside to staffing up ...

Shop Direct in push to link print to digital marketing

reality into magazines to drive cross-platform engagement....The retail group, which owns brands including Littlewoods, Very and isme, is building on its heritage in catalogue-based retailing by modernising magazines with technology provided by Aurasma ... -monthly magazine. An image of celebrity interior designer Laurence Llewelyn-Bowen will initiate a behind ...

Morrisons to launch first supermarket magazine iPad app

Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as an iPad app...Online grocer Ocado already has an iPad app for its magazine, which is more focused on lifestyle ... screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ... produces of the print version of the Morrisons Magazine. Morrisons has brought in food photographers ...

Future lanches iPad guide app hours after product unveiling

Tap! magazine staff worked through the night to launch the app today. It has been released just 12 hours after the launch of the new iPad , although internet rumours have proved to be reasonably accurate about the product's specifications . The free app exploits the tablet's advanced technology ...

Industry view: How will the 'new iPad' change marketing?

Screen Digest, believes magazines and newspapers look set to be one of the biggest beneficiaries, because ... on the iPad elevating our website and magazine content to a new creative high. Any hardware improvements ... , and certainly appears to vindicate our decision to publish four of our magazines Wired, GQ, Vanity Fair ...

Vogue iPad app to go monthly in September

a focus on mobile optimisation, at upscale magazine publisher Condé Nast....operations from Scott Dadich, vice-president of digital magazine development at Cond Nast US. Dadich ... the focus on digital, stressing that magazines were an "immensely resilient" medium. "High quality print ...

Test our rivals' tablet claims, says Future as it publishes T3 data

Future is encouraging media agencies to probe the numbers its magazine publishing rivals...the potential of ads in tablet content, especially in genuinely interactive content such as its T3 magazine app for iPad and Android, as opposed to magazine replica apps. It is pitching interactive apps as a separate ... of the flagship app for its gadget-focused T3 magazine were disclosed. The number of downloads of the T3 ...

Hearst-Rodale harnesses Apple Newsstand to sample print launch

supported by a press campaign, retail promotion and ads in Hearst Magazines UK s print and digital properties. The digital sampler will be available from tomorrow (4 February) on Apple s Newsstand magazine ... apps for Runner s World, Company, Cosmo, Reveal and Red magazines, all published by Hearst or Hearst ...

Spotify launches app platform with Guardian, Rolling Stone and others

App features editorial content from the music magazine and playlists, such as Mick Jagger's top reggae ...

BMW launches Olympics iPad magazine

BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship...The free interactive magazine app, created by Partners Andrews Aldridge, features a range ... editor of the magazine, also features in a video, having a conversation over lunch with javelin thrower Steve Backley. The digital magazine opens with time-lapse photography of a sunset over the Olympic ...

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