03 Apr 2012
| by Matthew Chapman
reality into magazines to drive cross-platform engagement....The retail group, which owns brands including Littlewoods, Very and isme, is building on its heritage in catalogue-based retailing by modernising magazines with technology provided by Aurasma ...
-monthly magazine.
An image of celebrity interior designer Laurence Llewelyn-Bowen will initiate a behind ...
22 Feb 2012
| by David Benady
As brands continue to pour forth websites, magazines, ad-funded TV programmes and co ...
Eurostar launched its in-train magazine Metropolitan, in 2010. The publication is used as a brand ...
, and aims to espouse the values of a lifestyle, newsstand magazine.
Arnold contends that many airlines ...
23 Dec 2011
| by Trevor Clawson
, magazines, TV and radio shows, and brands plugged themselves with advertising and PR. It was a complementary ...
different story. Brand-funded content is everywhere. We consume it offline in the form of customer magazines ...
game or magazine.
And while the whole point of branded content is that it should entertain, inform ...
30 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
fictional fashion magazine to advertise its latest ready-to wear-collection....fashion editor at Shine magazine, and her antagonistic relationship with Trisha Barton, who has joined the magazine as the editor-in-chief.
The seven episodes feature Longchamp's new collection of bags, and do ...
14 Dec 2010
| by Ed Owen
magazine launched earlier this month. ...
14 Oct 2010
| by Ben Bold
and magazine brand Closer, in print and online. ...
11 Oct 2010
| by Catherine Borrel
TV, newspapers, magazines, cinema, radio and outdoor) the UK is shown to be the most mature market ...
21 Jul 2010
| by Alex Brownsell
Vicki Butler-Henderson and Jonny Smith, Seat is partnering with magazine publisher IPC.
Steve ...
14 Jun 2010
| by Alex Brownsell
recipe magazine, Waitrose LIVE, in January 2009. "Our customers are increasingly looking for new ways ...