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The Economist develops ad network Ideas People

18 May 2012 | by Daniel Farey-Jones

The Ideas People network is run by a business unit the magazine publisher launched two years ago ... -monthly magazine Mother Jones , Burma and South East Asia news site Irrawaddy.org , and AllAfrica.com , which ... might be political magazines The New Statesman and Prospect , literary site The Browser , and ...

My Media Week: Ellie Edwards

16 May 2012 | by Mike Fletcher

, while I flick through the Sunday Times Style magazine. Tuesday The downside to staffing up ...

Shop Direct in push to link print to digital marketing

03 Apr 2012 | by Matthew Chapman

reality into magazines to drive cross-platform engagement....The retail group, which owns brands including Littlewoods, Very and isme, is building on its heritage in catalogue-based retailing by modernising magazines with technology provided by Aurasma ... -monthly magazine. An image of celebrity interior designer Laurence Llewelyn-Bowen will initiate a behind ...

Morrisons to launch first supermarket magazine iPad app

09 Mar 2012 | by Matthew Chapman

Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as an iPad app...Online grocer Ocado already has an iPad app for its magazine, which is more focused on lifestyle ... screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ... produces of the print version of the Morrisons Magazine. Morrisons has brought in food photographers ...

Industry view: How will the 'new iPad' change marketing?

08 Mar 2012 | by Matthew Chapman

Screen Digest, believes magazines and newspapers look set to be one of the biggest beneficiaries, because ... on the iPad elevating our website and magazine content to a new creative high. Any hardware improvements ... , and certainly appears to vindicate our decision to publish four of our magazines Wired, GQ, Vanity Fair ...

Think BR: Kicking the paid search habit

06 Jun 2011 | by Luke Aviet

Nicholas Coleridge, the managing director of Cond Nast once said that cover-mounts on magazines were the "crack-cocaine" of the magazine industry. However, this was not just some glib statement conceived by an old-school wordsmith to grab headlines. It was an insightful observation by a perceptive ...

How long can the UK dominate the European digital landscape?

11 Oct 2010 | by Catherine Borrel

TV, newspapers, magazines, cinema, radio and outdoor) the UK is shown to be the most mature market ...

Perspective: IPads are terrific - but you can't spill your tea on them

18 Jun 2010 | by Ivan Pollard, a partner at Naked Communications

along the way. Once home, I picked up the mail, which included subscriptions to two monthly magazines ... - and I wanted them all. I also saw a skimpily clad model on the cover of Stuff magazine and felt a ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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