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My Media Week: Ellie Edwards

, while I flick through the Sunday Times Style magazine. Tuesday The downside to staffing up ...

Industry view: How will the 'new iPad' change marketing?

Screen Digest, believes magazines and newspapers look set to be one of the biggest beneficiaries, because ... on the iPad elevating our website and magazine content to a new creative high. Any hardware improvements ... , and certainly appears to vindicate our decision to publish four of our magazines Wired, GQ, Vanity Fair ...

The seven sins of content marketing

As brands continue to pour forth websites, magazines, ad-funded TV programmes and co ... Eurostar launched its in-train magazine Metropolitan, in 2010. The publication is used as a brand ... , and aims to espouse the values of a lifestyle, newsstand magazine. Arnold contends that many airlines ...

Asos extends focus to men in global ad drive

lot of guys aren't scouring magazines to draw their inspiration, they are looking to culture, bands ...

How long can the UK dominate the European digital landscape?

TV, newspapers, magazines, cinema, radio and outdoor) the UK is shown to be the most mature market ...

Seat to air Sex Drive online reality show

Vicki Butler-Henderson and Jonny Smith, Seat is partnering with magazine publisher IPC. Steve ...

Old Spice targets Twitter generation

to GQ, he responds to the magazine's positive review of the Old Spice ads while wearing a tie ...

Waitrose to launch dedicated YouTube channel

recipe magazine, Waitrose LIVE, in January 2009. "Our customers are increasingly looking for new ways ...

Tissot debuts augmented reality campaign for latest range

Tissot are inserting ads complete with AR codes into the June issues of T3 and GQ magazines, allowing readers to 'try on' and interact with a virtual model of their watches using a webcam-enabled computer. The ad features a tip-on in GQ and a cut-out template wristband in T3. The wristband can also ...

 

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