Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...
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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
. Marketing magazine caught up with Gilbert at Media360 to gauge his reaction to Facebook's historic IPO
American Apparel banned from running revealing ads
04 Apr 2012 | by John Reynolds
The complainant challenged a total of eight ads that ran on American Apparel's website, which were viewed in October last year, as well as an ad in a free lifestyle magazine called Crack. The ASA banned eight out of the nine ads. American Apparel has a history of running controversial ads. In 2009 ...
Ryanair boss O'Leary hits back at ASA 'idiots'
29 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
'Leary countered that the airline sent the ASA copies of women's magazines Cosmopolitan, Marie Claire and Vogue ...
Love Home Swap to ramp up marketing and partner with Mumsnet
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
(see box, page 31). It also plans to run a series of educational ads in women's magazines for the first ...
Richard Exon: Why actions will speak louder than words in year ahead
19 Jan 2012 | by Richard Exon
. But in a world where Time magazine makes "The Protester" its Person of the Year 2011 and the 2012 US ...
Johnson & Johnson launches new 'Hello me' skincare marketing push
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
's weekly magazines from February. The marketing campaign focuses on a real mother and model, called ...
New year, new pledges
12 Jan 2012
is what they'll be up to this year. Dare's Nairn may be making a shock career move to Heat magazine. He ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
and editor-at-large of Conde Nast's Wired UK magazine, says the single biggest consumer trend for 2012 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
