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River wins brief to publish Co-op event magazine

River Publishing has won the contract to publish a 32-page A5 magazine that will accompany The Co...entertainment for the family. The Village Magazine will be handed out to visitors at a number of Co ... and inspiring event and we're delighted to be supporting it in the publication of their magazine" Selina ... publisher for The Village Magazine and we're delighted to be working with them. They really understand what ...

Sector analysis: Customer publishing

entirety. "Magazines still remain core to our business, but we are, without doubt, at a tipping ... -known incumbent customer magazine publisher, but since becoming a preferred supplier, we've created microsites ... . "It's the same with HSBC. We've worked with them since 1998 and no longer produce their magazine ...

IPC ramps up ad-funded games offering

Magazine publisher IPC Media has launched IPC Play, which will create and produce bespoke online

Co-operative Food to launch digital and print customer magazine

The Co-operative Food is launching a bi-monthly in-store customer magazine and a bi-monthly digital...Co-operative Food magazine, published by River, will have a print run of one million ... , Midlands and Anglia Regional. The magazine will carry advertising from suppliers and a digital version ... -operative Food, said: "The Co-operative Food magazine is a key element of our brand marketing programme ...

Brands and content: what's the story?

-heavy examples of brand vehicles: This Magazine for the online retailer Ocado is about time well spent ... . These magazines are about values, passions and benefits, not products and services. IKEA has a catalogue to do ... portfolio alongside printed magazines, because they know that these channels are no longer mutually ...

Building a bridge between brands and consumers

. As the programme will no doubt be rolled out across online magazines, mobile apps, tablet apps and social ... target audience(s), we publish our content in various formats including digital and printed magazines ... , including printed magazines, a club website, outbound emails, and a members panel. Rebecca Hersey, editor ...

Focus on the message, whatever the medium

media and marketing. So, in addition to the existing magazines, catalogues and books, it has added: website production, mobile and tablet applications, animated digital magazines, viral, video, eRM, social ... magazine model is still included within the list of tools, but they surround these with more interactive ...

Storytelling still the key in a complicated world

's not about the app versus the magazine; the website versus the TV ad. Annoyingly for brands, it's about all ... and engage consumers across many other channels and platforms, is vital. From magazines and journals ... is a bright, modern publishing agency, staffed with teams of highly experienced customer magazine ...

Tailored content hits the target

-rich experience that led to a feature-based online magazine. Open-rates increased from 5% to 32% just by changing ...

Brand Manager of the Week: Aoibheann Foley, brand marketing manager, ELLE

Brand marketing manager, ELLEuk.com, ELLE, ELLE Decoration and Esquire, Hearst Magazines UK....? A marketing internship on a trade magazine. - How did you get it? By impressing the marketing ...

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