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Healthcare: Awareness campaign close-up - Tea-party drive for lymphoma

to national newspapers and magazines in support of the campaign. Promotional work is being handled ...

Campaign: Travel sickness presented as a hazard - Healthcare PR

. National and regional press and women's and parenting magazines were targeted with research results, expert ... 's magazines, as well as trade journalists. A case study campaign was aimed at all weekly women's titles. A ... . Freelance Jane Feinmann, who writes regularly for women's magazines and national papers on health issues ...

Campaign: Second Opinion

, the team could have extended its media targets to travel correspondents and even motoring magazines ...

Healthcare: MMC picks up Pfizer drug launch

, Oporia faces a crowded market. However, Time magazine last year named it one of the most promising drugs ...

Campaign: Asacol targets GPs to stave off rival brands - Healthcare PR

and a CD on the importance of branded mesalazine prescription featured in GPs' magazine Update ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.