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Unilever to mark sustainability efforts through corporate campaign

efforts through its brands, as previously revealed in Marketing magazine.

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

-innovated', according to then Sara Lee marketing director, Margaret Jobling, writing in this magazine at the time. A ...

L'Oréal anti-wrinkle cream ad thwarted by MP

A magazine ad for L'Oréal, the premium beauty brand, featuring actress Rachel Weisz has been banned

Johnson & Johnson launches new 'Hello me' skincare marketing push

's weekly magazines from February. The marketing campaign focuses on a real mother and model, called ...

Sector Insight: bodycare and depilatories

Today's 'body beautiful' image is hairless, flaband dimple-free, smooth and sculpted. This might be possible for the airbrushed celebrities in movies and on magazine covers, but for ordinary women it is an unrealistic - never mind dubious - expectation. Nonetheless, the beauty industry is fuelled by women ...

Wilkinson Sword backs Movember for third time

The brand will launch a Movember campaign, partnering with a men's weekly magazine, alongside PR activity. Promotional activity will involve an experiential campaign running from mid-October, creating "shaving events" across the UK, while money-off vouchers will be given to consumers to drive in-store sales ...

Sector Insight: Facial Skincare

sachets in women's magazines. More than 40% of women say they use the product they do because they tried a ...

Britain's reality TV addicts

. In addition, more than a third of reality TV fans cannot resist buying magazines, and they are over 50% more ... , the Daily Star and OK! magazine, to name but a few). With the latest series of Celebrity Big Brother appearing on Channel 5, he will combine star power with TV, glossy magazine and tabloid coverage of events ...

L'Oréal cosmetics ads banned after MP complains

Swinson, Lib Dem MP for East Dunbartonshire, complained to the advertising watchdog that a magazine ad for Lanc me s Teint Miracle foundation and another magazine ad for Maybelline s The Eraser foundation were misleading, because of the alterations. Both ads were created by US-based agency Gotham ...

Boots, Specsavers and Reckitt Benckiser add to NotW woes

, which was printed some time ago, however, will appear in this Sunday's Fabulous magazine." Household ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.