25 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
efforts through its brands, as previously revealed in Marketing magazine.
23 Mar 2012
| by Rachel Barnes
-innovated', according to then Sara Lee marketing director, Margaret Jobling, writing in this magazine at the time.
A ...
01 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
A magazine ad for L'Oréal, the premium beauty brand, featuring actress Rachel Weisz has been banned
18 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
's weekly magazines from February.
The marketing campaign focuses on a real mother and model, called ...
16 Nov 2011
| by Jane Bainbridge
Today's 'body beautiful' image is hairless, flaband dimple-free, smooth and sculpted. This might be possible for the airbrushed celebrities in movies and on magazine covers, but for ordinary women it is an unrealistic - never mind dubious - expectation.
Nonetheless, the beauty industry is fuelled by women ...
21 Oct 2011
| by Loulla-Mae Eleftheriou-Smith
The brand will launch a Movember campaign, partnering with a men's weekly magazine, alongside PR activity.
Promotional activity will involve an experiential campaign running from mid-October, creating "shaving events" across the UK, while money-off vouchers will be given to consumers to drive in-store sales ...
21 Sep 2011
| by Jane Bainbridge
sachets in women's magazines. More than 40% of women say they use the product they do because they tried a ...
25 Aug 2011
| by Ashley Underwood
.
In addition, more than a third of reality TV fans cannot resist buying magazines, and they are over 50% more ...
, the Daily Star and OK! magazine, to name but a few).
With the latest series of Celebrity Big Brother appearing on Channel 5, he will combine star power with TV, glossy magazine and tabloid coverage of events ...
27 Jul 2011
| by Oliver Luft
Swinson, Lib Dem MP for East Dunbartonshire, complained to the advertising watchdog that a magazine ad for Lanc me s Teint Miracle foundation and another magazine ad for Maybelline s The Eraser foundation were misleading, because of the alterations. Both ads were created by US-based agency Gotham ...
07 Jul 2011
| by Rich Sutcliffe
, which was printed some time ago, however, will appear in this Sunday's Fabulous magazine."
Household ...