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Look launches 'Look What I'm Wearing'

14 May 2012 | by Nick Batten

and publish them in the next week's edition. The first selection will be published in Look magazine ... popular photographs that week, the print feature gives Look readers the chance to appear in the magazine ...

Consumer: Sports bra shows some real panache

10 May 2012 | by Hannah Crown

Dancing contestants and others tweeted #banishthebounce. Stylists and magazine editors at titles ...

American Apparel banned from running revealing ads

04 Apr 2012 | by John Reynolds

The complainant challenged a total of eight ads that ran on American Apparel's website, which were viewed in October last year, as well as an ad in a free lifestyle magazine called Crack. The ASA banned eight out of the nine ads. American Apparel has a history of running controversial ads. In 2009 ...

Consumer insight: what marketers need to know about the New Type A woman

28 Feb 2012 | by Nicola Clark

in magazines,' she says. Research shows that friends and family are very important to the New Type A 80 ... of features at Marketing magazine. Follow her on Twitter @nickykc ...

Consumers use social commerce to validate purchases with peers

23 Feb 2012 | by Nicola Clark

Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...

The seven sins of content marketing

22 Feb 2012 | by David Benady

As brands continue to pour forth websites, magazines, ad-funded TV programmes and co ... Eurostar launched its in-train magazine Metropolitan, in 2010. The publication is used as a brand ... , and aims to espouse the values of a lifestyle, newsstand magazine. Arnold contends that many airlines ...

Grazia releases bespoke edition to celebrate London Fashion Week

21 Feb 2012 | by Nick Batten

Fashion magazine Grazia has launched its spring collector's edition, the Big Fashion Issue, to mark...and Facebook. Abby Carvosso, managing director of Bauer Magazines lifestyle, said: "London Fashion Week is a ...

Man City star to launch own-branded clothing line

15 Feb 2012 | by John Reynolds

lines or magazines, or lending their names to nightclubs or restaurants. David Beckham has launched ...

Tess Macleod Smith joins Net-a-Porter

10 Feb 2012 | by Nick Batten

In her new role, Macleod Smith who was publishing director of Hearst Magazines UK's Esquire and Harper's Bazaar until last September will report to Natalie Massenet, the founder and executive chairman of the company, and Mark Sebba, the CEO. She has been tasked with developing a new media ...

All Her Majesty's brands: 10 brands the Queen can't live without

07 Feb 2012 | by Staff

To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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