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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

dismissed complaints about a Yorkie print ad running in FHM magazine using the headline "Size matters". ...

Green & Black's doubles marketing spend

07 Mar 2011 | by John Reynolds

The Sunday Telegraph's Stella and The Sunday Times Magazine. Executions of the ads feature photographs ...

Mars invests £2m in marketing light Twix spin-off

16 Aug 2010 | by Daniel Farey-Jones

The bar will be available nationally from September, initially from small independent retailers and other impulse purchase outlets. It will be supported by point of sale, sampling and PR activity as well as a national outdoor and magazine advertising campaign. Bep Sandhu, Mars trade relations manager ...

Unilever partners with Asos

09 Jul 2010 | by John Reynolds

The campaign, called The Temptation 100, ties together shopping and ice-cream, and represents a guide to the season s most desirable fashion items and accessories. The campaign, planned by Mindshare, centres on a game featuring 100 items that have been selected by Asos's magazine fashion team ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

music, photography, style and film held in partnership with VICE magazine. We hope that our campaign has ...

Top five green initiatives in marketing in 2009

15 Dec 2009 | by Nicola Clark

weekly print magazine to carry the Carbon Trust's Carbon Reduction Label. The label is displayed ... , is now working on a plan to further reduce the magazine's carbon emissions. ...

Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels

01 Dec 2009 | by Mark Ritson

. 'Clearly,' Quarmby declared to an industry magazine in 1994, 'it would be a surprise if we weren't looking ...

Cadbury Dairy Milk 'caramel nibbles' by Fallon London

02 Oct 2009

Giles Deacon, GQ magazine s designer of the year 2009, created a dress exclusively for the iconic bunny by taking inspiration from the new Nibbles. The campaign will mix outdoor and women s consumer lifestyle print media as well as targeted digital activity taking place throughout October to the beginning ...

Regulator bans "sacrilegious" ice-cream ad

01 Jul 2009 | by Hadassah Nymark

The ad, which appeared in both Sainsburys and Delicious magazines, showed the nun wearing a full habit and the priest sporting rosary beads and holding a pot of ice cream. Text stated: "Kiss temptation." Ten people complained that the ad was offensive to people who have chosen to pursue religious ...

Thorntons launches online sweet shop

22 May 2009 | by Fiona Ramsay

at 25 each. W H Smith, the stationery and magazine retailer, has also started selling 'pick 'n' mix ...

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