Coke partners with TalkSport for Euro 2012
02 May 2012 | by Maisie McCabe
magazine Sport is set to launch international editions and TalkSport won the global broadcast rights ...
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ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
after the Games." Read Campaignlive and Campaign magazine tomorrow (3 May) for further details. ...
Trading places: this week's people moves
16 Mar 2012 | by Daniel Farey-Jones
of the portfolio of magazines, websites and multiple brand extensions formerly within the BBC magazines Bristol ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
As brands continue to pour forth websites, magazines, ad-funded TV programmes and co ... Eurostar launched its in-train magazine Metropolitan, in 2010. The publication is used as a brand ... , and aims to espouse the values of a lifestyle, newsstand magazine. Arnold contends that many airlines ...
Trading places: this week's people moves
27 Jan 2012 | by Daniel Farey-Jones
, the specialist magazine group, has hired Nick King from News International as digital commercial director ...
Coca-Cola Christmas: The 50s
25 Dec 2011 | by Georgina Brazier
Coca-Cola developed new advertising slogans that were used across magazine campaigns in the 1950s...was recognised around the world, appearing on calendars, magazine ads, shop displays, billboards and more. 1953 - Magazine Ad The 1953 Coca-Cola Santa artwork features one of the longest lasting slogans ...
Coca-Cola Christmas: The 60s
25 Dec 2011 | by Georgina Brazier
1961 magazine ad - based on the "When Friends Drop in" original oil painting In 1961 Sundblom created an image of Santa trying to quiet the family dog. The original oil painting measures more than three feet wide. The ad first appeared in the US in December editions of Life, The Saturday Evening ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
OUT OF ROYAL FAVOUR We've all been there: settled in, scrutinised the in-flight magazine ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
Express, Daily Star and OK! magazine. Channel 5 sales director Nick Bampton points to Domino's Pizza ...
Bransons back Pussy energy drink
03 Oct 2011 | by John Reynolds
, the digital title launched on the iPad. Virgin is to extend its brand into consumer magazines ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
