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Understanding the customer journey

by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...

IPC appoints internal candidate Williams as new editor of NME

Williams initially worked at NME on a freelance basis and then as features editor of the magazine ... planning and co-ordinating the editorial coverage of the magazine's 60th birthday celebrations. Prior to joining NME, he was editor of Kruger magazine, which he launched in 2004 and edited for six years, during ...

Empire launches iPad edition in U.S.

Empire, the Bauer Media-owned film magazine, is entering the US market with the launch of an iPad...magazine had always set an "extremely high standard" in giving moviegoers an in-depth look behind ...

More! revamps for the 'boomerang' generation

More! magazine, the women's weekly owned by Bauer Media, is moving away from celebrity stories...and buy a house. Carvosso told Media Week that despite the fundamental changes the magazine still ...

Lifeline: More!

magazine), hands over to Chantelle Horton. Jo Morrell, the title's acting managing director, says: "I know Chantelle will continue to evolve More!'s position." October 2011: The magazine extends its brand ... stories, style and beauty tips. June 2012: Following year-long research into the tastes of the magazine ...

How digital can turn a great story into a super-franchise

- with Puffle Launch, the first app from Club Penguin, as well as a Club Penguin magazine and books ... , children solving puzzles in the magazine will earn coins that can be used to credit their online account ...

Things we like

magazine publishing, and its latest offering for advertisers shows that it has both its editorial ...

My Media World: Matt Batchelor

of Loaded, which started a revolution in the men s magazine market, and moving the Standard to the free ...

Brand Manager of the Week: Andy Irving

Magazine and pestered the editor until he took me on. What was your finest hour? Working ...

David Beckham scores Elle's first solo male cover

interest from the wider magazine fraternity after a strategic foray into social media. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.