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PPA Conference: Stylist editor reveals how free title competes in challenging market

09 May 2012 | by John Reynolds

It would be a big surprise if one of the major publishers were to follow Stylist magazine...of recent initiatives the magazine had undertaken, as it sought to gain traction in a competitive consumer women's magazine market. In particular, she pointed to its celebratory 100th issue, when it handed over responsibility for the magazine's content to its readers, including the handling of photography ...

PPA Conference: Lord Hunt does not think advertisers should take a key role in press regulation

09 May 2012 | by Arif Durrani

should be required to play a lead role in ensuring all major newspaper and magazine publishers agree..., and they have all said good on you, get on with it. We ll sign-up ." Magazines, the embodiment of freedom Earlier, Lord Hunt had praised magazine publishers for their "incalculable contribution to public life ... -up to the Editors Code of Practice. " I have always been passionate about freedom of expression, and magazines ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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