to remove filtersBrand Manager of the Week: Andy Irving
30 May 2012
Magazine and pestered the editor until he took me on. What was your finest hour? Working ...
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
dismissed complaints about a Yorkie print ad running in FHM magazine using the headline "Size matters". ...
Marketing Magazine Mobile Beta
30 May 2012
Why do my articles look different? Our system recognised you were using a mobile device and presented you with articles in a mobile friendly format. It's part of a major project we're working on to overhaul how our content is best presented to readers depending on how they are accessing it using...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
to magazine editors, writes Alan Mitchell....in the air. 'Today's brand manager is more like a magazine editor, much more frequently creating and editing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
