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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

The Iron Lady and War Horse. Ads in the Financial Times, Daily Telegraph and Sunday Times magazines ...

Tess Macleod Smith joins Net-a-Porter

In her new role, Macleod Smith who was publishing director of Hearst Magazines UK's Esquire and Harper's Bazaar until last September will report to Natalie Massenet, the founder and executive chairman of the company, and Mark Sebba, the CEO. She has been tasked with developing a new media ...

Exploring licensing's new gaming frontier

by expanding into toys, clothing, TV shows, magazines and computer games. Brand licensing has historically ... children's magazine. The monthly publication made its debut last year and is now the top-seller in the UK ...

Sport magazine to hand out 'light sabres' for Star Wars promotion

partnership with Sport magazine, featuring mock light sabres being handed out on the streets of London....As well as a cover wrap on all copies of the UTV Media-owned free magazine tomorrow (10 February), a limited number of magazines will designed to look like Jedi light sabres, and will be handed out ... magazine offered us the perfect opportunity to reach a large father-and-son audience with a selection ...

How can magazines mix digital and commerce?

Rebecca Miskin, digital strategy director, Hearst Magazines UK What sort of innovation ... more like magazines? The trend for retailers to move into the magazine space demonstrates ... editors, experts and the audience have the ultimate say. Hearst Magazines UK already operates multiple ...

Prest bristles with rage

It was amusing to see The Sunday Times Style Magazine jumping on our random "beards in advertising

Apps help Rashbass prepare for The Economist's first fall

The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive...Ask magazine executives to choose one title as proof of the enduring power of print in the digital ... last year. Since 2004, during which time the typical top 100 selling UK magazine has seen ... are somewhere between 90 minutes and two hours per week, longer than the average time spent with the magazine ...

My Media Week: Alun Williams

in the business since we became Hearst Magazines UK, with the senior management team coming from both Hachette ... Lots of internal meetings today the fantastic thing about magazine publishing is that the job is so ... great new cost-effective way of getting the magazine into the hands of our audience. Friday Friday ...

All Her Majesty's brands: 10 brands the Queen can't live without

To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting

Economist updates 'Where Do You Stand?' campaign

debate and discussion about key issues covered in the weekly magazine. Other issues previously ...

 

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