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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

dismissed complaints about a Yorkie print ad running in FHM magazine using the headline "Size matters". ...

Trading places: this week's people moves

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

, the publisher of Scout London, the new free weekly magazine for London's social life. ( Media Week ) Steve ...

Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...

IPC appoints internal candidate Williams as new editor of NME

31 May 2012 | by Nick Batten

Williams initially worked at NME on a freelance basis and then as features editor of the magazine ... planning and co-ordinating the editorial coverage of the magazine's 60th birthday celebrations. Prior to joining NME, he was editor of Kruger magazine, which he launched in 2004 and edited for six years, during ...

Empire launches iPad edition in U.S.

31 May 2012 | by Nick Batten

Empire, the Bauer Media-owned film magazine, is entering the US market with the launch of an iPad...magazine had always set an "extremely high standard" in giving moviegoers an in-depth look behind ...

More! revamps for the 'boomerang' generation

31 May 2012 | by Nick Batten

More! magazine, the women's weekly owned by Bauer Media, is moving away from celebrity stories...and buy a house. Carvosso told Media Week that despite the fundamental changes the magazine still ...

My Desk: Moray Maclennan

31 May 2012

One of my prized possessions is a bound collection of the very first Shoot magazines (1). I

Lifeline: More!

31 May 2012

magazine), hands over to Chantelle Horton. Jo Morrell, the title's acting managing director, says: "I know Chantelle will continue to evolve More!'s position." October 2011: The magazine extends its brand ... stories, style and beauty tips. June 2012: Following year-long research into the tastes of the magazine ...

How digital can turn a great story into a super-franchise

31 May 2012

- with Puffle Launch, the first app from Club Penguin, as well as a Club Penguin magazine and books ... , children solving puzzles in the magazine will earn coins that can be used to credit their online account ...

Things we like

31 May 2012

magazine publishing, and its latest offering for advertisers shows that it has both its editorial ...

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