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MEDIA: Nat Mags backs stand-alones

The National Magazine Company has signalled its intention to develop more stand-alone titles...The National Magazine Company has signalled its intention to develop more stand-alone titles on the back of its key magazines with the creation of the new position of editor of special magazines ... to Having a Baby and Good Housekeeping s Wedding Magazine along with further stand- alone publications ...

MEDIA: Glut of promotions causing an editorial drought

I was recently stopped dead in my tracks by the publisher of a top glossy magazine, who asked me...I was recently stopped dead in my tracks by the publisher of a top glossy magazine, who asked me ... . Until quite recently I would curl up with a magazine such as She or Marie Claire, and enjoy ... which run magazines pour into them. At this month s British Society of Magazine Editors conference ...

NEWS: WH Smith chooses first group press manager

from supermarkets looking to introduce magazines, books and compact discs. Audrey Lloyd ...

ANALYSIS: The BBC’s painful but necessary renewal

, and querying whether it should be running magazines, he says. Even after the 1992 general election ...

FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction

Lewis. Two consumer magazines - Hair Magazine and GQ - were identified as reaching appropriate ... endorsements in the pages of both magazines and then negotiated to work the messages into a couple of 10 ...

MEDIA: Illness forces Kelsey to quit

The National Magazine Company s She magazine has become the latest in a run of the company...The National Magazine Company s She magazine has become the latest in a run of the company s monthly titles to lose its editor. She editor Linda Kelsey has quit the title after six years due ... the current look She magazine - a grown-up Cosmo for women with babies - in 1989 after she had her own child ...

MEDIA: Walker takes on holiday market

biennial travel magazine which tour operators will have to pay a colour separation fee to be listed in....biennial travel magazine which tour operators will have to pay a colour separation fee to be listed in ... of its brochure. The magazine will also carry a directory of flight-only ticket agents and a voucher section offering discounts and promotional offers. The first issue of the magazine goes ...

NEWS: PR EUROPE

MILAN: Magrino to develop Ketchum Top Italian journalist Fabio Magrino has joined Ketchum as partner and vice president. Editor-in-chief of the weekly business magazine Il Mondo for seven years ... with the business press and pet magazines and to lobby government bodies and breeders organisations ...

CAMPAIGNS: Product Launch; Vectra aims for a Cavalier attitude

began a teaser campaign with the press and motor magazines. This was followed by VIP briefings in June ...

Bombay boom

newspapers in India more than doubled to 3,740, and the market for business magazines took off. Satellite ...

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