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NEWS: Top NatMags editor quits for major role on IPC ‘home’ titles

Sally O Sullivan, editor-in-chief of the National Magazine Company s Good Housekeeping magazine...Sally O Sullivan, editor-in-chief of the National Magazine Company s Good Housekeeping magazine, has jumped ship to IPC Magazines. NatMags has appointed House Beautiful s founding editor, Pat ... . Roberts Cairns was most recently editor of Tesco Clubcard Magazine, which has the largest controlled ...

NEWS: Publishers split over ABC auditing revamp

to change its auditing procedures for consumer magazines next year....to change its auditing procedures for consumer magazines next year. At a meeting last week, the ABC council set up a task force of consumer magazine representatives charged with agreeing the changes. However, the decision looks likely to split the industry. While IPC Magazines feels strongly ...

MEDIA: FIRST XV: AN EXPERT’S VIEW’

Mike Rayner sees this new magazine as a metaphor for change in rugby union...Mike Rayner sees this new magazine as a metaphor for change in rugby union It was always good when Stuart Barnes was selected. You know, he was the England half-back that could run ... was planning the launch of Future Publishing s rugby magazine, First XV, and a new career as editor ...

NEWS: Viz Internet site set up to goad industry to create better ads

Viz magazine this week thumbed its nose at the ad industry with the launch of a controversial new...Viz magazine this week thumbed its nose at the ad industry with the launch of a controversial ... to come up with more suitable advertising for the magazine. The Internet site is aimed at the ad ... that the advertising in Viz is boring and predictable , he admitted the magazine would like to attract advertisers ...

MEDIA: MEDIA CHOICE

in this month s issue of the BBC s Top Gear magazine. VW took a double-page spread straight after the Top Gear...Marc Mendoza, the media director of WCRS, chooses the VW Polo ad that appeared on a spread in this month s issue of the BBC s Top Gear magazine. VW took a double-page spread straight after the Top Gear article on the small-car market. The VW Polo came top in the magazine s ranking of small cars ...

DIARY: A simple quiz to find out your importance

either adulterous couples or Haymarket editors trying to woo staff from rival magazines and you were ...

DIARY: A fond farewell then to the mags, fags and sweeties men of W2

-day is it, luv? ) and girlie magazines to scratchcards and all manner of newspaper promotions ... -off tokens in Saturday papers and stunts like boxed magazines or dual covers requiring a dual facia. Worst ...

MEDIA: FOR THE RECORD

to magazine advertorials. Victor Meldrew is more popular than the Queen, according to CIA MediaLab ... of masthead programming , which involves turning magazines into TV programmes. The ITC rules prevent publishers from creating TV programme spin-offs from their magazines, although there are no restrictions ...

INTERACTIVE: BEHIND THE HYPE/INTERNET RATECARDS; Can Internet publications justify their ad ratecard prices?

traditional magazine-type environment, the second for advertisers that want to create a virtual shop (see ... are not linked to those of an ad in GQ magazine. We have to look at our cost-base and editorial input and do a ... the wisdom of Solomon. Stuart Snaith, publishing director of BBC Magazine s Top Gear, hopes to have ...

PRIVATE VIEW

posters and magazines Levi-Strauss Project: Levi s 501s for women Client: Roy Edmondson ...

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