14 Dec 1995
| by ROS SNOWDON
advertising of 1995, according to research by
Marketing magazine....It Could Be You and the National Lottery s finger of fortune have
proved the most memorable advertising of 1995, according to research by
Marketing magazine.
In the past year, the National Lottery s ads, produced by Saatchi s Adwatch table.
They also achieved the highest recall with one ...
14 Dec 1995
The National Magazine Company has moved quickly to find a new editor for
Good Housekeeping...The National Magazine Company has moved quickly to find a new editor for
Good Housekeeping, appointing Pat Roberts Cairns, founder editor of
House Beautiful, to the position recently vacated by Sally ...
, which she launched in 1989.
Recently, she also edited the Tesco Clubcard Magazine, which NatMags ...
14 Dec 1995
Football Italia magazine next year. It will be produced in conjunction
with Chrysalis Sport and Channel Four.
Going Home
The editor of Homes s monthly
He Lines Magazine is to go monthly ...
named as director of ad sales for the regional
office of the National Magazine Company. Taylor ...
14 Dec 1995
| by DOUGLAS MCARTHUR
of the
Scottish Arts Council, the single most important reason for choosing SoS
is the Spectrum magazine section. Great arts coverage, reviews and
what s on - all laced with Sunday Magazine articles with the spin ...
14 Dec 1995
| by ROS SNOWDON
on Underground, outdoor, and magazine
owners to tip it off about contentious ads, but in the case of Raw ...
. Publishing director Peter Stuart argues
the ads are perfectly acceptable in a magazine aimed at 18 to 35 ...
14 Dec 1995
| by CONOR DIGNAM
,
with six sections, including a magazine called Trading Week - which will
cover the international markets ...
the magazine off to VNU for more than
pounds 3m.
Rubython is adopting a cautious tone about ...
14 Dec 1995
magazine has won Best International Launch at the IPD
International Press Awards. The title had copy ...
08 Dec 1995
Boots is to revive its own glossy customer magazine just months after
its launch flopped....Boots is to revive its own glossy customer magazine just months after
its launch flopped.
The quarterly publication of Boots the Magazine was suspended in
September after disastrous sales ...
to publish the health and beauty magazine back
to the original publisher: Redwood.
When the magazine ...
08 Dec 1995
to exclusive research for Marketing magazine....One in three people would like to see greater restrictions on toy
advertising, according to exclusive research for Marketing magazine.
As Christmas toy campaigns swing into action, the survey found that 35%
of people want tighter controls on toy advertising.
However, there is hope ...
08 Dec 1995
emphasis on the visual power of
photography. Its latest issue of Colors magazine has completely
dispensed...Benetton, the retailer renowned for its controversial style of
advertising, is laying even more emphasis on the visual power of
photography. Its latest issue of Colors magazine has completely
dispensed with words in favour of images. The quarterly magazine, which
is now on its 13th issue, has ...