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THIS WEEK: lottery’s finger leaves its mark on viewer recall

advertising of 1995, according to research by Marketing magazine....It Could Be You and the National Lottery s finger of fortune have proved the most memorable advertising of 1995, according to research by Marketing magazine. In the past year, the National Lottery s ads, produced by Saatchi s Adwatch table. They also achieved the highest recall with one ...

THIS WEEK: House Beautiful editor heads GH

The National Magazine Company has moved quickly to find a new editor for Good Housekeeping...The National Magazine Company has moved quickly to find a new editor for Good Housekeeping, appointing Pat Roberts Cairns, founder editor of House Beautiful, to the position recently vacated by Sally ... , which she launched in 1989. Recently, she also edited the Tesco Clubcard Magazine, which NatMags ...

MEDIA: BRIEFS

Football Italia magazine next year. It will be produced in conjunction with Chrysalis Sport and Channel Four. Going Home The editor of Homes s monthly He Lines Magazine is to go monthly ... named as director of ad sales for the regional office of the National Magazine Company. Taylor ...

MEDIA: MEDIA CHOICE; Scotland on sunday

of the Scottish Arts Council, the single most important reason for choosing SoS is the Spectrum magazine section. Great arts coverage, reviews and what s on - all laced with Sunday Magazine articles with the spin ...

ADVERTISING: Alcohol faces rap if it goes over the limit

on Underground, outdoor, and magazine owners to tip it off about contentious ads, but in the case of Raw ... . Publishing director Peter Stuart argues the ads are perfectly acceptable in a magazine aimed at 18 to 35 ...

MEDIA: Can a launch do the business on Sunday?

, with six sections, including a magazine called Trading Week - which will cover the international markets ... the magazine off to VNU for more than pounds 3m. Rubython is adopting a cautious tone about ...

THIS WEEK: STOP PRESS

magazine has won Best International Launch at the IPD International Press Awards. The title had copy ...

THIS WEEK: Boots revives glossy

Boots is to revive its own glossy customer magazine just months after its launch flopped....Boots is to revive its own glossy customer magazine just months after its launch flopped. The quarterly publication of Boots the Magazine was suspended in September after disastrous sales ... to publish the health and beauty magazine back to the original publisher: Redwood. When the magazine ...

THIS WEEK: One in three call for controls on toy advertising

to exclusive research for Marketing magazine....One in three people would like to see greater restrictions on toy advertising, according to exclusive research for Marketing magazine. As Christmas toy campaigns swing into action, the survey found that 35% of people want tighter controls on toy advertising. However, there is hope ...

THIS WEEK: Benetton, the retailer ...

emphasis on the visual power of photography. Its latest issue of Colors magazine has completely dispensed...Benetton, the retailer renowned for its controversial style of advertising, is laying even more emphasis on the visual power of photography. Its latest issue of Colors magazine has completely dispensed with words in favour of images. The quarterly magazine, which is now on its 13th issue, has ...

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