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ANALYSIS: The BBC’s painful but necessary renewal

, and querying whether it should be running magazines, he says. Even after the 1992 general election ...

FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction

Lewis. Two consumer magazines - Hair Magazine and GQ - were identified as reaching appropriate ... endorsements in the pages of both magazines and then negotiated to work the messages into a couple of 10 ...

MEDIA: FOR THE RECORD

on sales of pounds 5.65 million. The National Magazine Company has appointed Alison Pylkkanen as editor of She magazine. Pylkkanen, who was deputy editor of Good Housekeeping, replaces Linda Kelsey who stepped down last week due to ill-health. Tara Barker, deputy editor of Company magazine ...

MARKETING MIX: LETTERS; Enough puff for company brand

whose contribution to British business is rarely acknowledged by the likes of your magazine? Would ...

Lowes lends coherence to the Tesco communications mix

or discounts, and a free magazine, published by the National Magazine Company, is sent to around four million ...

ADVERTISING: BRIEFS

as the top listings magazine for Christmas. Nearly four million copies have been printed in anticipation ...

MARKETING MIX: COMMENT; Why the fashion darlings deserve a dressing down

plane flight, I was mesmerised by some magazine interviews with Calvin Klein, Ralph Lauren and Donna ...

BELOW-THE-LINE: Will Sky’s strategic shift boost returns?

Plus in Sky s customer magazine, Sky TV Guide. Ironically, at least one mass media player ...

MEDIA: SPOTLIGHT ON; THE ABC SYSTEM: Will the magazine publishers offer to give more ABC data?

Alasdair Reid considers if magazine ABCs should be published more regularly...Alasdair Reid considers if magazine ABCs should be published more regularly Patrick ... out of date, especially in its auditing of magazines (Campaign, last week). He said that magazine ABCs should be published more regularly and include a more detailed analysis of short ...

MEDIA: Illness forces Kelsey to quit

The National Magazine Company s She magazine has become the latest in a run of the company...The National Magazine Company s She magazine has become the latest in a run of the company s monthly titles to lose its editor. She editor Linda Kelsey has quit the title after six years due ... the current look She magazine - a grown-up Cosmo for women with babies - in 1989 after she had her own child ...

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