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14 Dec 1995
magazine has won Best International Launch at the IPD International Press Awards. The title had copy ...
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NEWS: Publishers split over ABC auditing revamp
15 Dec 1995 | by ANNE-MARIE CRAWFORD
to change its auditing procedures for consumer magazines next year....to change its auditing procedures for consumer magazines next year. At a meeting last week, the ABC council set up a task force of consumer magazine representatives charged with agreeing the changes. However, the decision looks likely to split the industry. While IPC Magazines feels strongly ...
THIS WEEK: Benetton, the retailer ...
08 Dec 1995
emphasis on the visual power of photography. Its latest issue of Colors magazine has completely dispensed...Benetton, the retailer renowned for its controversial style of advertising, is laying even more emphasis on the visual power of photography. Its latest issue of Colors magazine has completely dispensed with words in favour of images. The quarterly magazine, which is now on its 13th issue, has ...
NEWS: HEA promotes use of condoms as party season looms
08 Dec 1995 | by OUR PARLIAMENTARY CORRESPONDENT
s magazines including Cosmopolitan, Chat and Eva, while young men will be targeted through soccer magazines ... having sex. The ad, targeting girls in the 15-17 age group, will run in magazines including ...
ADVERTISING: Do shock ads harm advertisers’ health?
08 Dec 1995 | by ROS SNOWDON
, lifestyle magazines, specialist press and sites in men s toilets in the north-west of England ...
ANALYSIS: The BBC’s painful but necessary renewal
08 Dec 1995 | by MICHAEL KAVANAGH
, and querying whether it should be running magazines, he says. Even after the 1992 general election ...
NEWS: Organic meat farm set to give Grounds Morris debut push
01 Dec 1995
and two veg? Eastbrook is planning to spend up to pounds 250,000 in specialist health magazines ...
CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs
01 Dec 1995 | by JOHN TYLEE
newspaper and magazine subscriptions, forecasts the death knell of the distance- selling industry ...
NEWS: Duckworth Finn unveils anti-drug ad
24 Nov 1995 | by OUR PARLIAMENTARY CORRESPONDENT
this week by promoting a telephone helpline on radio and in magazines....Duckworth Finn Grubb Waters launched its first work on the Government s anti-drugs account this week by promoting a telephone helpline on radio and in magazines. The campaign was given added ... and women s magazines will feature a new yellow-and-black logo, devised by the agency. Urging ...
NEWS: Industry fears EU direct-sell threat
24 Nov 1995 | by JOHN TYLEE
of the Continent s leading news-paper and magazine publishers, warned that the latest moves sound the death ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
