MARKETING MIX: My biggest mistake
11 Jan 1995
artwork in the wrong order and had to stop the Web (and a half million print run) when the magazines ...
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NEWS: Secret pitch lands Integrator two pharmaceutical launches for Pfizer
12 Jan 1995
be launching them with some dramatic creative work. A Diflucan campaign will run in women s magazines ...
ANALYSIS: Driver focus puts Daewoo on right road
11 Jan 1995 | by ROS SNOWDON
a terrific PR opportunity. Tabloids, broadsheets, dedicated car magazines and TV programmes talked ...
THIS WEEK: Sunday Times loses agency to business launch
11 Jan 1995 | by DAVID TEATHER
, including a glossy magazine Business and Fortune. The title is aiming for an initial circulation ...
THIS WEEK: STOP PRESS
11 Jan 1995
of between pounds 1 and pounds 25,000. Company magazine has appointed Judith Secombe as its new ...
MOVERS
11 Jan 1995
development manager from senior sales executive at National Magazine s Company magazine. Edward ...
THIS WEEK: MEDIA SPEAK; Channel charity offers ad world profitable odds
11 Jan 1995 | by RAYMOND SNODDY
subscription channels. The TV equivalent of the glossy magazine - single-interest channels for everything ...
TECHNIQUE: SPONSORSHIP; Good cause better effect
11 Jan 1995 | by HARRIOT LANE FOX
readers of its customer magazine. In year two the partnerships will move into staff and divisional ...
TECHNIQUE: SPONSORSHIP; Vision of the future
11 Jan 1995 | by MICHAEL BARRETT
sponsors that might appear on the pages of Loaded magazine. Or maybe supported by Wonderbra ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
