15 Dec 1995
Sally O Sullivan, editor-in-chief of the National Magazine Company s
Good Housekeeping magazine...Sally O Sullivan, editor-in-chief of the National Magazine Company s
Good Housekeeping magazine, has jumped ship to IPC Magazines.
NatMags has appointed House Beautiful s founding editor, Pat ...
.
Roberts Cairns was most recently editor of Tesco Clubcard Magazine,
which has the largest controlled ...
15 Dec 1995
| by ANNE-MARIE CRAWFORD
to change its auditing procedures for consumer
magazines next year....to change its auditing procedures for consumer
magazines next year.
At a meeting last week, the ABC council set up a task force of consumer
magazine representatives charged with agreeing the changes.
However, the decision looks likely to split the industry. While IPC
Magazines feels strongly ...
15 Dec 1995
| by MIKE RAYNER
Mike Rayner sees this new magazine as a metaphor for change in rugby
union...Mike Rayner sees this new magazine as a metaphor for change in rugby
union
It was always good when Stuart Barnes was selected. You know, he was the
England half-back that could run ...
was planning the launch of Future
Publishing s rugby magazine, First XV, and a new career as editor ...
15 Dec 1995
Viz magazine this week thumbed its nose at the ad industry with the
launch of a controversial new...Viz magazine this week thumbed its nose at the ad industry with the
launch of a controversial ...
to come
up with more suitable advertising for the magazine.
The Internet site is aimed at the ad ...
that the advertising in Viz is boring and
predictable , he admitted the magazine would like to attract advertisers ...
15 Dec 1995
in this month s issue of the BBC s Top Gear
magazine. VW took a double-page spread straight after the Top Gear...Marc Mendoza, the media director of WCRS, chooses the VW Polo ad that
appeared on a spread in this month s issue of the BBC s Top Gear
magazine. VW took a double-page spread straight after the Top Gear
article on the small-car market. The VW Polo came top in the magazine s
ranking of small cars ...
15 Dec 1995
either adulterous couples or
Haymarket editors trying to woo staff from rival magazines and you were ...
15 Dec 1995
-day is it, luv? ) and girlie
magazines to scratchcards and all manner of newspaper promotions ...
-off tokens in Saturday papers and stunts
like boxed magazines or dual covers requiring a dual facia. Worst ...
15 Dec 1995
to
magazine advertorials.
Victor Meldrew is more popular than the Queen, according to CIA
MediaLab ...
of
masthead programming , which involves turning magazines into TV
programmes. The ITC rules prevent publishers from creating TV programme
spin-offs from their magazines, although there are no restrictions ...
15 Dec 1995
| by JANET IZATT
traditional magazine-type environment, the second for advertisers that
want to create a virtual shop (see ...
are not linked to those of an ad in GQ magazine. We have to look
at our cost-base and editorial input and do a ...
the wisdom of Solomon.
Stuart Snaith, publishing director of BBC Magazine s Top Gear, hopes to
have ...
15 Dec 1995
| by GERRY MOIRA
posters and magazines
Levi-Strauss
Project: Levi s 501s for women
Client: Roy Edmondson ...