MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
s domination of the market has already made it a contentious issue. In the magazine market, the fight ...
. London listings magazine Time Out is looking for an advertising agency to create the poster and press ...
s domination of the market has already made it a contentious issue. In the magazine market, the fight ...
IPC is poised to unveil an upmarket listings magazine, entitled Film and TV Week, in a new twist...IPC is poised to unveil an upmarket listings magazine, entitled Film and TV Week, in a new twist ... within its weeklies group: What s on TV, TV Times, the UK s biggest selling weekly magazine, and TV ... sector. Sources believe IPC was originally planning to launch the magazine last year, but failed ...
celebrity gossip magazine, Hello!....Bates Dorland s latest campaign for the housing charity, Crisis, is a spoof of the popular celebrity gossip magazine, Hello!. In a three-page pastiche of Hello! - made with the lifestyle magazine s permission - the campaign tells the story of a typical night on the town for two homeless ...
for Time magazine in Europe....magazine. Commenting on the Economist campaign, by Abbott Mead Vickers BBDO, Richard Atkinson ...
that as far as consumption of media goes, virtually all teenage girls claim to read magazines, with 80 per cent buying them. Sugar magazine has increased its readership by 21 per cent among this age ... popular magazine six months ago, Just 17, has fallen to number three in the ranking, with readership ...
predilections. Not only is the magazine perfect for Granada s young, upwardly mobile target audience, the ad...Richard Sunderland, an associate director of Zenith Media, chooses the Granada UK Rentals ad which appeared in last week s edition of Time Out, a special issue focusing on weird and wonderful sexual predilections. Not only is the magazine perfect for Granada s young, upwardly mobile target ...
by radio, press and magazines. Mike Dethick, Yellow M s chief executive, said: Our main task ...
out of court for an undisclosed sum. The Teenage Magazine Arbitration Panel launched this week to monitor coverage of sexual subject matter in teenage magazines. The guidelines have been ... and magazine editors. They cover magazines where women aged 15 years and under make up 25 per cent or more ...
that the offending ad was still running in monthly magazines that had already gone to press before the accident ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.