MEDIA: MEDIA CHOICE; Garden magazines
31 Oct 1996 | by TESS ALPS
Tess Alps Managing director PHD Bigtime
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INTERNATIONAL: Fortnightly TV titles prove threat to German weekly listings magazines
06 Dec 1996 | by ALASDAIR REID
A new breed of TV titles is shaking traditional sales. Alasdair Reid investigates
SUPPLEMENT: DESIGN AWARDS 96; Marketing Discipline awards: Best use of design for customer magazines & literature sponsored by PR Week
31 Oct 1996
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MEDIA: SPOTLIGHT ON; TRAVEL MAGAZINES: Is there a big enough market in the UK for two travel titles?
13 Sep 1996 | by ALASDAIR REID
How will Conde Nast and NatMags fare in this new sector?
MEDIA: MEDIA WATCH; Travel magazines
12 Sep 1996
Last week saw two major magazine publishers announce plans to launch travel titles in the UK next year. Conde Nast confirmed that it will be launching a version of its US magazine, Traveler, to target an up-market AB readership; and Nat Mags said it would be joining the fray with a spin off from Harpers...
MEDIA: media watch; Magazines
22 Aug 1996
Consumer magazines are pushing to bring new advertisers on board, with group delegations from the magazine groups trying to persuade current and new advertisers to put more money in. A major coup for IPC and the National Magazine Company in May was Unilever s commitment to spend pounds 40m over three...
OPINION: Customer magazines know their advertising audience
16 Aug 1996 | by MIKE POTTER
As customer magazines start to gain on the consumer division, Mike Potter believes that now is the time to take this publishing phenomenon far more seriously
MEDIA: FORUM; Are monthly magazines too cluttered with ads?
09 Aug 1996
Is clutter becoming a major problem for magazines, especially the fashion monthlies? Are we seeing the return of the deadly ad ghetto? And is that becoming a turn-off, not just for advertisers, but for readers too? After all, last week s ABC figures weren t exactly clever, were they? Alasdair Reid investigates
NEWS: Media chief warns of ad clutter as magazines await latest ABCs
02 Aug 1996
A senior media figure has hit out at the increasing advertising clutter in women s titles in the week that the industry is bracing itself for the six-monthly ABC figures.
TECHNOLOGY AND ELECTRONIC MEDIA: The lure of online media for consumer magazines
28 Jun 1996 | by STEVE SHIPSIDE
As new online publications make an impact, how can they go about creating their own identity? Steve Shipside reports
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
