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NEWS: STOP PRESS

. London listings magazine Time Out is looking for an advertising agency to create the poster and press ...

NEWS: BRIEFS

by 18% year on year. Kids stuff A new consumer magazine, Sulk, aimed at children aged up ...

MARKETING FOCUS: Looking back on ’96

s domination of the market has already made it a contentious issue. In the magazine market, the fight ...

NEWS: TV magazine for men to shake up market

Haymarket Magazines is launching a new magazine called The Box, which aims to do in the TV sector...Haymarket Magazines is launching a new magazine called The Box, which aims to do in the TV ... year. The target audience for the new magazine is 25- to 44-year-old ABC1 men. The format ... , said: People are about to be faced with finding out what s on 200 channels. The magazine s staff ...

MEDIA: MEDIA WATCH; celebrity titles

With the recent launch of two new titles in the celebrity-led women s magazine market, the battle...With the recent launch of two new titles in the celebrity-led women s magazine market ... . The first magazine to set the trend for celebrity titles, Hello!, is still market leader, outselling the other titles and managing to maintain a premium cover price. Its nearest rival, OK! magazine ...

BUSINESS-TO-BUSINESS: Letters of distinction

Consumer direct mail gets twice the response of business mail. Why? Karen Fletcher writes Long before Heinz introduced customer magazines, or Sainsbury s launched a loyalty card, business ... magazines, such as Draper s Record. ...

BUSINESS-TO-BUSINESS: Doing the business

investing in customer magazines to build brand equity. TPD chairman Julian Treasure believes ...

MEDIA: BRIEFS

. It will be a magazine and an interactive CD-ROM that Instant says will be the first magazine to break ...

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; street sharks

Hamish Scott Executive publishing director, Emap Consumer Magazines...Hamish Scott Executive publishing director, Emap Consumer Magazines While recently surfing cable and satellite channels I came across Discovery s Shark Week, and was bitten by a jawsome ad campaign for a new toy called Street Sharks. It appeared throughout several of Discovery ...

MEDIA: Reader’s Digest upgrades in bid to boost sales

Reader s Digest, which this year lost its top spot as the country s biggest circulation magazine...Reader s Digest, which this year lost its top spot as the country s biggest circulation magazine ... circulation in the magazine market with 1,649,520 (ABC January-June 1996), after being ousted from the top by IPC s listing magazine What s On TV. The December issue will feature higher quality white ...

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