NEWS: BRIEFS
19 Dec 1996
by 18% year on year. Kids stuff A new consumer magazine, Sulk, aimed at children aged up ...
. London listings magazine Time Out is looking for an advertising agency to create the poster and press ...
by 18% year on year. Kids stuff A new consumer magazine, Sulk, aimed at children aged up ...
s domination of the market has already made it a contentious issue. In the magazine market, the fight ...
Haymarket Magazines is launching a new magazine called The Box, which aims to do in the TV sector...Haymarket Magazines is launching a new magazine called The Box, which aims to do in the TV ... year. The target audience for the new magazine is 25- to 44-year-old ABC1 men. The format ... , said: People are about to be faced with finding out what s on 200 channels. The magazine s staff ...
With the recent launch of two new titles in the celebrity-led women s magazine market, the battle...With the recent launch of two new titles in the celebrity-led women s magazine market ... . The first magazine to set the trend for celebrity titles, Hello!, is still market leader, outselling the other titles and managing to maintain a premium cover price. Its nearest rival, OK! magazine ...
Consumer direct mail gets twice the response of business mail. Why? Karen Fletcher writes Long before Heinz introduced customer magazines, or Sainsbury s launched a loyalty card, business ... magazines, such as Draper s Record. ...
investing in customer magazines to build brand equity. TPD chairman Julian Treasure believes ...
. It will be a magazine and an interactive CD-ROM that Instant says will be the first magazine to break ...
Hamish Scott Executive publishing director, Emap Consumer Magazines...Hamish Scott Executive publishing director, Emap Consumer Magazines While recently surfing cable and satellite channels I came across Discovery s Shark Week, and was bitten by a jawsome ad campaign for a new toy called Street Sharks. It appeared throughout several of Discovery ...
Reader s Digest, which this year lost its top spot as the country s biggest circulation magazine...Reader s Digest, which this year lost its top spot as the country s biggest circulation magazine ... circulation in the magazine market with 1,649,520 (ABC January-June 1996), after being ousted from the top by IPC s listing magazine What s On TV. The December issue will feature higher quality white ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.