to remove filtersMEDIA: Profile; Leader of the style council: Peter Howarth, editor, Esquire
06 Dec 1996 | by STEPHEN ARMSTRONG
that there is to know about magazines. Like most young people in the 1980s, Howarth was very goal-driven when ...
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NEWS: Clarion adds flavour to image of Oriental Express food range
06 Dec 1996
, will target the mass consumer market via women s magazines, national and regional media. The agency ...
CAMPAIGNS: Healthcare; New tool ensures a pregnant pause
28 Nov 1996 | by NICK PURDOM
-to-one briefings were conducted with women s and medical magazines to accommodate lead-times, and an exclusive ...
MEDIA: In Brief
22 Nov 1996
FT is doing business on-line The Financial Times has joined forces with Future Publishing s Internet title net magazine to produce Doing Business On-Line, a 32-page supplement which advises ... chose scent strips in women s magazines. Articles in these titles scored 34 per cent in comparison ...
NEWS: Fashion magazine seeks agency for imminent launch
15 Nov 1996 | by LEXIE GODDARD
of the magazine. What Fashion is planning to donate a percentage of its cover price to a different ... is also managing director of the magazine s publisher Millennium, said he will consider appointing an in ...
CAMPAIGNS: FASHION; Karan’s party makes the A list
15 Nov 1996 | by SUE BEENSTOCK
of newspapers and magazines, some appreciated by Club 21, such as the Telegraph s six-pager on celebrities ... time securing broadsheet and glossy fashion magazine coverage of Karan the guru and her vision ...
ANALYSIS: Unilever takes a direct path
14 Nov 1996
Unilever s recent experiment with marketing its disparate brands in the form of magazines may have...Unilever s recent experiment with marketing its disparate brands in the form of magazines may ... magazines promoting a cross section of Unilever products, from Birds Eye Fish Fingers to Elida Faberge ... in the editor s letter. When Heinz presents its brands in the At Home magazine, its strong corporate ...
MEDIA: BRIEFS
14 Nov 1996
Crafty move Future Publishing has bought Aspen Litharne s seven magazines and exhibition ... publisher of craft magazines. Future has also decided not to renew its licence to publish the Channel 4/Chrysalis magazine Football Italia as it felt the market was too niche. Making airwaves ...
CAMPAIGNS: CONSUMER; Puppy love has pulling power
08 Nov 1996 | by TOM DAWN
in most national papers and young women s magazines including the fashion news pages of Marie Claire ...
THIS WEEK: Unilever firms join for DM drive
07 Nov 1996
s At Home titles and Tesco s Clubcard magazines, seven targeted magazines will be sent to around one ... those who responded will receive a magazine. The titles, from Living Today to Fast n Fab have ... personalised. The content and targeting of the magazines depends on whether consumers find health ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
