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NEWS: PR EUROPE

, the publications wing of Moreau Lascombe GCI, has been hired to produce the official magazine for Stade de France ...

DIARY: Pharmacia & Upjohn engages Banta

and public policy issues are going to be central. Banta s CV includes a stint with Time magazine ...

FOCUS: ADVERTORIALS; Securing write of way from editors

GETTING THE MESSAGE: Well written advertorials find their niche in mainstream magazines...GETTING THE MESSAGE: Well written advertorials find their niche in mainstream magazines ... as they are often labelled in the press, have been running in women s magazines and popular publications ... and trade magazines but publishers and editors tend to play down their importance. They re a very ...

MEDIA: Glaxo prescribes a new staff title

Pharmaceuticals giant Glaxo Wellcome has created a new internal magazine to replace those...Pharmaceuticals giant Glaxo Wellcome has created a new internal magazine to replace those ... . Glaxo Wellcome World, a 26-page stapled magazine will replace the Glaxo World and Wellcome World magazines which were started in 1986 and 1992 respectively. The magazine will have a print run ...

NEWS: Drugs companies call for veto on information

, publisher of Scrip magazine and a leading commentator on the industry. He attacked its proposals ...

 

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