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MARKETING FOCUS: Looking back on ’96

s domination of the market has already made it a contentious issue. In the magazine market, the fight ...

BUSINESS-TO-BUSINESS: Letters of distinction

Consumer direct mail gets twice the response of business mail. Why? Karen Fletcher writes Long before Heinz introduced customer magazines, or Sainsbury s launched a loyalty card, business ... magazines, such as Draper s Record. ...

CLOSE-UP: LIVE ISSUE/THE MEDIA DRINKING CULTURE; Has the media sales industry decided to dry out?

place. IPC Magazines also has a ban on booze in the building except for entertaining business ...

PUBLIC RELATIONS: Taking pride of place

cookery competition described as being in conjunction with She magazine and Safeway was the final ...

MARKETING MIX: Persuaders persuaded

out of wine and glasses, they had no newspapers or magazines. They could have done so much more ...

THIS WEEK: Heinz’s DM database to include third of UK

brands from across its four companies with a magazine mailshot (see Analysis, page 17 ...

INTERNATIONAL: INTERNATIONAL GALLERY

. As the man opens the broadsheet, the colour supplement magazine attacks his wife and wraps itself around ...

THIS WEEK: Unilever firms join for DM drive

s At Home titles and Tesco s Clubcard magazines, seven targeted magazines will be sent to around one ... those who responded will receive a magazine. The titles, from Living Today to Fast n Fab have ... personalised. The content and targeting of the magazines depends on whether consumers find health ...

ADVERTISING & PROMOTION: BRIEFS

spend this autumn. The push will be supported by a press campaign in a range of women s magazines ...

SUPPLEMENT: DESIGN AWARDS 96; Marketing Discipline awards: Best use of design for new media sponsored by Soft Options (UK)

Media Project: The Sunday Telegraph Magazine launch CD-ROM WINNER There s nothing like ... creating a virtual magazine on CD-ROM, which would not only allow this key audience to examine the look and feel of the new magazine, but could incorporate interviews with contributors, and essential data ...

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