to remove filtersMARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
s domination of the market has already made it a contentious issue. In the magazine market, the fight ...
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NEWS: BRIEFS
19 Dec 1996
by 18% year on year. Kids stuff A new consumer magazine, Sulk, aimed at children aged up ...
NEWS: Yellow M victorious in battle for Index’s catalogue business
13 Dec 1996
by radio, press and magazines. Mike Dethick, Yellow M s chief executive, said: Our main task ...
NEWS: Interflora adds tip-ons to APL’s first campaign
29 Nov 1996 | by HARRIET GREEN
of magazines, including Homes and Gardens, the Telegraph magazine and the Radio Times. Media planning ...
NEWS: Ralph Lauren hands Optimedia pounds 8m couture account
29 Nov 1996
the business without a pitch on the basis of its magazine experience for the perfume brands, L Oreal ... will be promoted primarily through heavyweight magazine advertising, although a first TV campaign has not been ...
MEDIA: Encore: An expert’s view
08 Nov 1996 | by KATRINA MICHEL
nervousness that I flicked through Encore, Evans in-store magazine (pounds 1 quarterly). But I was quickly ... by Vanessa Feltz and top-drawer advertisers. You would find much of the fashion in any women s magazine ...
NEWS: Burton to target ‘new lads’ via Mellors Reay
01 Nov 1996 | by JOHN TYLEE
, the black-and-white ads are part of a pounds 1.5 million campaign on 48-sheet posters, magazines ...
NEWS: Whitbread/Private Eye deal results in Lord Gnome Bitter
25 Oct 1996
between the brewing and retail giant and Private Eye magazine....One of Whitbread s small roster agencies has succeeded in brokering a unique marketing venture between the brewing and retail giant and Private Eye magazine. HBA Advertising acted as go ... with the magazine s 35th anniversary and the beer will be launched with an ad on the back cover of its birthday ...
CAMPAIGN DIRECT: MARKETING CHALLENGE; Will Channel 5’s mix ’n’ match style build a coherent brand?
25 Oct 1996 | by ROBERT DWEK
seen on posters, bus- sides, in newspapers, magazines and TV guides. This has been a classic ...
THIS WEEK: BRIEFS
17 Oct 1996
Magazines Week this week to raise the profile of business magazines among advertisers and agencies. It has also produced a Business Magazines Handbook to provide a guide to the medium. Meter force ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
