27 Sep 1996
| by ROBERT DWEK
Lynne Franks PR is claiming a first with the publication this Sunday of
Vous magazine to mark...Lynne Franks PR is claiming a first with the publication this Sunday of
Vous magazine to mark ...
Magazine -starting with the back
cover, which has been designed to mimic the front - have been bought ...
very impactful way.
The magazine will include features on Parisian life ...
27 Sep 1996
Emap Metro is launching a trendy new film magazine called Neon and is
drawing up a shortlist...Emap Metro is launching a trendy new film magazine called Neon and is
drawing up a shortlist of agencies in preparation for a pounds 1.5
million advertising push.
Neon claims to have found a ...
type of magazine. The wave really started with
Quentin Tarantino and Reservoir Dogs. Neon is aimed ...
27 Sep 1996
campaigns.
IPC Magazines is planning an industry seminar to present advertisers
with a comprehensive overview of developments in the magazine market.
Entitled Feast of Magazines, the half ...
on the
success of its first Business Magazine Week by running a similar event
this year from 14 to 18 October ...
27 Sep 1996
ads in women s magazines.
Yvonne mocks the bland style of typical day-time TV presenters ...
27 Sep 1996
| by ANNE-MARIE CRAWFORD
the rules on masthead programming.
The proposals mean that for the first time magazine publishers ...
, Channel 4 and the forthcoming Channel 5. Publishers
will be able to use their magazines names, content ...
director of the National Magazine Company,
said: Some of our publications offer great potential ...
27 Sep 1996
BMP DDB releases its first work for Bud Ice next week, with a national
press campaign aimed squarely at the youth market.
The brief for the ad, which will appear in the style press and men s
magazines during October and November, was to establish Bud Ice as the
ultimate youth bottled ...
27 Sep 1996
| by HARRIET GREEN
planning and buying are through Eurospace.
The Harvester campaign breaks in computer magazines ...
27 Sep 1996
| by DOMINIC MILLS
advertising funds our
newspapers and favourite magazines. We know that it pays for ITV to
bring us ...
27 Sep 1996
| by DAVID REED
to try to organise regional deals, particularly if you are
looking at magazines and women s titles ...
the business magazines which have one
regional issue and can be bought regionally through local sales houses ...
-European advertising
accounting for 10 per cent of total ad dollars in the magazine at the
moment, there is plenty ...
27 Sep 1996
| by ANNE-MARIE CRAWFORD
out from one of the
adjacent meeting rooms, and a surprising selection of style magazines
jostling ...