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NEWS: Lynne Franks PR claims a coup with Vous in You

Lynne Franks PR is claiming a first with the publication this Sunday of Vous magazine to mark...Lynne Franks PR is claiming a first with the publication this Sunday of Vous magazine to mark ... Magazine -starting with the back cover, which has been designed to mimic the front - have been bought ... very impactful way. The magazine will include features on Parisian life ...

NEWS: Emap Metro trawls for shop to launch ‘hip’ Neon film title

Emap Metro is launching a trendy new film magazine called Neon and is drawing up a shortlist...Emap Metro is launching a trendy new film magazine called Neon and is drawing up a shortlist of agencies in preparation for a pounds 1.5 million advertising push. Neon claims to have found a ... type of magazine. The wave really started with Quentin Tarantino and Reservoir Dogs. Neon is aimed ...

MEDIA: FOR THE RECORD

campaigns. IPC Magazines is planning an industry seminar to present advertisers with a comprehensive overview of developments in the magazine market. Entitled Feast of Magazines, the half ... on the success of its first Business Magazine Week by running a similar event this year from 14 to 18 October ...

NEWS: Julie Walters takes over from Bisto kids in pounds 5m AMV rethink

ads in women s magazines. Yvonne mocks the bland style of typical day-time TV presenters ...

NEWS: ITC eases the rules on masthead broadcasts

the rules on masthead programming. The proposals mean that for the first time magazine publishers ... , Channel 4 and the forthcoming Channel 5. Publishers will be able to use their magazines names, content ... director of the National Magazine Company, said: Some of our publications offer great potential ...

NEWS: BMP launches first campaign for Bud Ice

BMP DDB releases its first work for Bud Ice next week, with a national press campaign aimed squarely at the youth market. The brief for the ad, which will appear in the style press and men s magazines during October and November, was to establish Bud Ice as the ultimate youth bottled ...

NEWS: TBWA scratch ad reveals Virgin game

planning and buying are through Eurospace. The Harvester campaign breaks in computer magazines ...

MEDIA: PERSPECTIVE; Advertising in the oddest sites won’t outlive the novelty

advertising funds our newspapers and favourite magazines. We know that it pays for ITV to bring us ...

SUPPLEMENT: EUROPEAN MEDIA; The difficulties of cross-border media buying

to try to organise regional deals, particularly if you are looking at magazines and women s titles ... the business magazines which have one regional issue and can be bought regionally through local sales houses ... -European advertising accounting for 10 per cent of total ad dollars in the magazine at the moment, there is plenty ...

MEDIA: HEADLINER; TMBG set for empire building on Allan’s strong foundations

out from one of the adjacent meeting rooms, and a surprising selection of style magazines jostling ...

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