19 Dec 1997
| by MAIRI CLARK
promotional campaign,
including direct mail and magazine inserts in February. The drive will
culminate ...
19 Dec 1997
| by ANNA GRIFFITHS
magazine group, IPC, close on
Friday, after which a shortlist will be drawn up. Strong contenders ...
of
the magazine will be dated 9 January. We wish all our readers a happy
Christmas and a prosperous new year.
...
19 Dec 1997
| by KAREN YATES
and Boddingtons ads. Best
magazine was FHM, with More! and Loaded in second and third place. Best
product ...
19 Dec 1997
| by STEFANO HATFIELD
)... Frank magazine flatters to deceive... BMP Optimum
starts well... British Interactive Broadcasting ...
18 Dec 1997
| by LISA CAMPBELL
strategy and
introduced the Thomas Cook Magazine, which offers holiday tips and
reports to regular ...
12 Dec 1997
There must be a rule about placing ads in a trendy magazine that
results in the most unimaginative...There must be a rule about placing ads in a trendy magazine that
results in the most unimaginative work possible.
In this month s copy of the Face, I came across an ad for Beck s beer
with the tagline, You love it when we re strict. No, I love it when
you throw parties with free beer and send ...
12 Dec 1997
| by Our Parliamentary correspondent
such as exclusive football coverage and
first-run movies.
Selected magazines will carry long-term campaigns ...
and holiday magazines. The activity will be topped up with national and
local radio ads during the peak ...
12 Dec 1997
| by ALASDAIR REID
media agencies under the IPA
banner.
The European Magazine Publishers Federation has vowed ...
sales integration.
IPC has increased the price of a number of magazines in its Weeklies
Group ...
, the publisher of Baby Magazine, has
launched a new magazine, Pregnancy. The bi-annual magazine is aimed ...
12 Dec 1997
| by LARRY BARKER
: Women s weekly and monthly magazines
ITV
Project: Sport
Client: Sam Carter, head ...
12 Dec 1997
| by JOHN TYLEE
to
press.
Most of the brand s advertising is magazine based, with a pounds 2
million spend last ...