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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - INTEGRATION

, record shops and at festivals, together with trusted teen magazines, radio and the style press ... advertising and design agencies, in-house marketing departments, and magazine and book publishers ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS PRESS

further with a full-page ad in one of their most widely read specialist magazines, Fish Fryers Weekly. The magazine has a circulation of only 2500, but the ad attracted 243 replies. Almost a quarter of these (23 ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES

-Direct Chris Arnold - Draft Direct Worldwide Julia Porter - IPC Magazines Paul Rouse - IMS Group ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - MAIL ORDER

, in addition to inserts, were used in women s weekly and monthly magazines, as well as Sunday supplements ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER INSERTS

to the readership of different magazines - classic tailoring for Marie Claire, young and funky for Looks ...

ADVERTISING & PROMOTION: Americans have written the book on direct mailing

. The average length of a letter to sell a consumer magazine was 3.3 pages; for business magazines, 2.1 pages ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - PUBLISHING

. SECOND The Radio Times is a large and complex magazine, and potential buyers need an extended ... , Quick Cuisine, in its Saturday Weekend magazine. This provided an opportunity to target busy, female ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES

and The Clothes Show Magazine. The advertising backed the theme that young women deserved a better deal ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER PRESS

the danger of being swamped, the agency drip fed ads into The Guardian Weekend magazine, and up ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER TELEMARKETING

by teen magazine, radio and style press advertising, and staffed by trained counsellors, was a key part ...

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