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CUSTOMER MAGAZINES: No more the poor relations - As customer magazines get bigger and better, they are attracting higher calibre journalists. Andy Fry surveys some of the talent making the leap into contract publishing

20 Nov 1997 | by ANDY FRY

Since 1990, the customer magazine sector has doubled in value to be worth around pounds 127m a year. Around 20 contract publishers produce the top 200 titles in sectors such as retail, motor, finance and travel, 10% of which have circulations in excess of one million.

FORUM: Could this really be the end of IPC as we know it? - Interested in publishing? Got pounds 1 billion to spare? Don’t miss this once in a lifetime opportunity - IPC, also known as the Ministry of Magazines, is up for sale. Is this the end of

07 Nov 1997 | by ALASDAIR REID

We take it for granted these days that where media companies are concerned, big is beautiful. You have to be a global player - you must be prepared to take the battle to the competition s backyards before they take it to yours. You need to be able to reap the benefits of economies of scale and guarantee...

Reed Elsevier set to sell IPC Magazines as single business

31 Oct 1997 | by ELEANOR TRICKETT

Reed Elsevier has said that it intends to sell off its UK magazine business, IPC, as a single unit, although analysts maintain Reed would gain a higher price if it sold the different divisions separately.

INTERNATIONAL BUSINESS MEDIA: INFLIGHT MAGAZINES GO BUSINESS CLASS - Business travellers trapped in the air are now aggressively targeted by inflight magazines. But do they read them? By Pippa Considine

24 Oct 1997 | by PIPPA CONSIDINE

There s no doubt that a number of inflight magazines are now moving in the same advertising spheres as traditional consumer glossies and their publishers would like to pitch the likes of Hot Air against stalwarts such as GQ and Vogue. But what about the Economist, Newsweek and Management Today? Over...

MEDIA: Life is a journal - Teen magazines for girls have become glossier and sophisticated while the boys mags remain football-focused Louise Bishop asks whether the boys’ titles have got some growing up to do.

23 Oct 1997 | by LOUISE BISHOP

The teenage market is worth around pounds 40m a year to the news trade, and it is well and truly booming. Sugar, the top selling title, with a circulation of over 474,000, outsells leading women s magazines such as Cosmopolitan and Marie Claire. Indeed, it s not that far behind the current best-selling...

SPOTLIGHT ON: IPC: Can IPC make a comeback in the teen magazines market? - Made Up! is the first sign of a new forceful strategy Alasdair Reid investigates.

17 Oct 1997 | by ALASDAIR REID

Southbank Publishing Group s new product development team sounds like a brilliant wheeze. It reeks of sitcom meets huge corporate tax write off - and in the perfect world it would involve intense and very long sessions in fashionable restaurants. Patsy and Edina would be consultants.

CAMPAIGN REPORT: EUROPEAN MEDIA - TV revolution breathes new life into listings/Their circulations may be huge but UK listings magazines generally have a downmarket readership. What can be learnt from France and Germany where such titles appeal to the you

26 Sep 1997 | by RICHARD COOK

No-one falls in love with a listings magazine. People don t keep them, aspire to them or treasure them. It used to be the case that few people in the UK would even admit to reading one. Few people, that is, within the advertisers favoured ABC1 demographic groupings. If pushed, perhaps the typical ABC1...

SPOTLIGHT ON: WOMEN’S MAGAZINES: How Frank could change the focus of women’s magazines - Forget kids and cooking, Frank wants ’real’ women readers

19 Sep 1997 | by ALASDAIR REID

What s the link between Frank, Miriam and Project P? Good question. It all sounds like a conspiracy to commit an indecent act in Golders Green. It s not - or, at least, we hope it s not. And no, we re not talking about Frank from EastEnders, or Frank as in any number of West Ham footballers, but Frank...

FASHION REPORT: How magazines keep their grip on fashion advertisers - Style and fashion coverage is now spreading into mainstream media - and the advertisers are taking notice

19 Sep 1997 | by RICHARD COOK

When Wagadon, the publisher of the Face, launched Arena, it became the subject of a TV programme. They couldn t believe we were quite that stupid, the Wagadon advertisement director, Rod Sopp, laughs. They wheeled out various industry pundits to make their case. They all agreed there was a place...

YOUTH MEDIA: TEENAGE MEDIA GROWS UP - To keep the attention of their maturing, fickle readership, teenage titles have adopted the sex and fashion values of lifestyle magazines. By Richard Cook

05 Sep 1997 | by RICHARD COOK

If anyone had predicted a year ago that Cosmopolitan would lose its place as the top-selling young women s glossy, they wouldn t have won many plaudits for their forecasting. Marie Claire, after all, sold just a couple of thousand copies fewer every month and had been steadily closing the gap over a...

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