19 Dec 1997
| by EMMA HALL
BBC Magazines has been forced to close its style magazine, Clothes
Show, which was struggling...BBC Magazines has been forced to close its style magazine, Clothes
Show, which was struggling to compete in the aggressive young women s
fashion magazine sector.
The final issue of the glossy monthly magazine came out last week. In
its last ABC audit for January to June, its average sale was 150 ...
19 Dec 1997
| by ANNA GRIFFITHS
The National Magazine Company title, She, is to be revamped in the
new year, as it battles against...The National Magazine Company title, She, is to be revamped in the
new year, as it battles against tough competition in the middle youth
magazine market from Emap Elan, BBC Magazines and Wagadon.
The magazine will sharpen its focus on women aged between 30 and 39 and
its February ...
19 Dec 1997
| by TIM McCLOSKEY, deputy managing director
Q magazine, like rock music, has reinvented itself. This isn t in
desperation. Q owns its market...Q magazine, like rock music, has reinvented itself. This isn t in
desperation. Q owns its market. The record business adores it, retailers
give it truckloads of pages and even us agencies support it with ads
every now and then.
But in the past Q has lost readers and been over-reliant on old stars ...
19 Dec 1997
| by ALASDAIR REID
has been editing Mizz for ten months, and
has steered the magazine through a relaunch.
The National Magazine Company is to increase the number of published
issues of Esquire, House Beautiful ...
/January
were joint, while Zest will publish 11 issues with separate magazines
for July and August.
A ...
19 Dec 1997
| by MAIRI CLARK
promotional campaign,
including direct mail and magazine inserts in February. The drive will
culminate ...
19 Dec 1997
| by ANNA GRIFFITHS
magazine group, IPC, close on
Friday, after which a shortlist will be drawn up. Strong contenders ...
of
the magazine will be dated 9 January. We wish all our readers a happy
Christmas and a prosperous new year.
...
19 Dec 1997
| by KAREN YATES
and Boddingtons ads. Best
magazine was FHM, with More! and Loaded in second and third place. Best
product ...
19 Dec 1997
| by STEFANO HATFIELD
)... Frank magazine flatters to deceive... BMP Optimum
starts well... British Interactive Broadcasting ...
12 Dec 1997
There must be a rule about placing ads in a trendy magazine that
results in the most unimaginative...There must be a rule about placing ads in a trendy magazine that
results in the most unimaginative work possible.
In this month s copy of the Face, I came across an ad for Beck s beer
with the tagline, You love it when we re strict. No, I love it when
you throw parties with free beer and send ...
12 Dec 1997
| by Our Parliamentary correspondent
such as exclusive football coverage and
first-run movies.
Selected magazines will carry long-term campaigns ...
and holiday magazines. The activity will be topped up with national and
local radio ads during the peak ...