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BBC’s Clothes Show loses sales fight to teen fashion rivals

BBC Magazines has been forced to close its style magazine, Clothes Show, which was struggling...BBC Magazines has been forced to close its style magazine, Clothes Show, which was struggling to compete in the aggressive young women s fashion magazine sector. The final issue of the glossy monthly magazine came out last week. In its last ABC audit for January to June, its average sale was 150 ...

New-look She aims to attract women in ’middle youth’

The National Magazine Company title, She, is to be revamped in the new year, as it battles against...The National Magazine Company title, She, is to be revamped in the new year, as it battles against tough competition in the middle youth magazine market from Emap Elan, BBC Magazines and Wagadon. The magazine will sharpen its focus on women aged between 30 and 39 and its February ...

Q: AN EXPERT’S VIEW: Young readers will always choose Oasis over Benny Hill, Tim McCloskey thinks

Q magazine, like rock music, has reinvented itself. This isn t in desperation. Q owns its market...Q magazine, like rock music, has reinvented itself. This isn t in desperation. Q owns its market. The record business adores it, retailers give it truckloads of pages and even us agencies support it with ads every now and then. But in the past Q has lost readers and been over-reliant on old stars ...

FOR THE RECORD

has been editing Mizz for ten months, and has steered the magazine through a relaunch. The National Magazine Company is to increase the number of published issues of Esquire, House Beautiful ... /January were joint, while Zest will publish 11 issues with separate magazines for July and August. A ...

FCA! depicts Wales as the ideal place to relax on holiday

promotional campaign, including direct mail and magazine inserts in February. The drive will culminate ...

HOTLINE

magazine group, IPC, close on Friday, after which a shortlist will be drawn up. Strong contenders ... of the magazine will be dated 9 January. We wish all our readers a happy Christmas and a prosperous new year. ...

Review: Marketing and advertising news in the week’s press

and Boddingtons ads. Best magazine was FHM, with More! and Loaded in second and third place. Best product ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

)... Frank magazine flatters to deceive... BMP Optimum starts well... British Interactive Broadcasting ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

There must be a rule about placing ads in a trendy magazine that results in the most unimaginative...There must be a rule about placing ads in a trendy magazine that results in the most unimaginative work possible. In this month s copy of the Face, I came across an ad for Beck s beer with the tagline, You love it when we re strict. No, I love it when you throw parties with free beer and send ...

Channel 5’s teletext facility calls in two for 1998 campaign

such as exclusive football coverage and first-run movies. Selected magazines will carry long-term campaigns ... and holiday magazines. The activity will be topped up with national and local radio ads during the peak ...

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