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MEDIA: BBC shuts Clothes Show monthly

BBC Magazines has pulled the plug on Clothes Show magazine after the title failed to generate...BBC Magazines has pulled the plug on Clothes Show magazine after the title failed to generate ... in the magazine since it was launched in 1987. Peter Phippen, managing director of BBC Worldwide, was unavailable to comment on the closure, but a spokeswoman for BBC Magazines said: Despite significant ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - INTEGRATION

, record shops and at festivals, together with trusted teen magazines, radio and the style press ... advertising and design agencies, in-house marketing departments, and magazine and book publishers ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS PRESS

further with a full-page ad in one of their most widely read specialist magazines, Fish Fryers Weekly. The magazine has a circulation of only 2500, but the ad attracted 243 replies. Almost a quarter of these (23 ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES

-Direct Chris Arnold - Draft Direct Worldwide Julia Porter - IPC Magazines Paul Rouse - IMS Group ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - MAIL ORDER

, in addition to inserts, were used in women s weekly and monthly magazines, as well as Sunday supplements ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER INSERTS

to the readership of different magazines - classic tailoring for Marie Claire, young and funky for Looks ...

PROFILE: Virgin force - John Pearson chief executive Virgin radio

years - his longest period of employment with one company. After a brief stint at IPC Magazines ... -1987 Sales executive/sales group head, Capital Radio 1987-1989 Sales controller, IPC Magazines ...

ADVERTISING & PROMOTION: Americans have written the book on direct mailing

. The average length of a letter to sell a consumer magazine was 3.3 pages; for business magazines, 2.1 pages ...

Associated in contract launch

in producing successful spin-off brands from the Mail on Sunday s You magazine, in what is a growing sector ... Independent Newspapers, the UK s sixth largest regional publisher, launched a customer magazine ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - PUBLISHING

. SECOND The Radio Times is a large and complex magazine, and potential buyers need an extended ... , Quick Cuisine, in its Saturday Weekend magazine. This provided an opportunity to target busy, female ...

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