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MEDIA CHOICE: MINISTRY MAGAZINE

to read every magazine that lands on my desk - a futile task. The past few years have seen ... magazines by my bed, under my bed, by the toilet, for the bus journey; basically, a magazine for all ... newsstand offering: Ministry, the magazine from the Ministry of Sound. Apart from the magazine ...

MEDIA: IPC lifts prices for cash boost

IPC Magazines is raising the price of seven of its key titles in a bid to boost its revenues...IPC Magazines is raising the price of seven of its key titles in a bid to boost its revenues in the run-up to the sale of the company. The magazines, cover prices of which are to climb between 3p and 12p, include IPC s flagship women s weekly titles, Woman and Woman s Own, which are to increase ...

STOP PRESS

Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four...Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four UK businesses. One of two titles, Lifestyle or Extra, will be sent to households classified ... magazines in November 1996. Safeway has put its financial advisers on bid alert fearing a hostile ...

Pentax press campaign

Pentax has kicked off a press campaign for its new FB-8 Binoculars. The ads, created by Saatchi impressive magnification, but frankly rather cumbersome . The ads will appear in men s glossy lifestyle magazines, such as Stuff, and will run for two months. Media for the campaign ...

MEDIA: Taste of success for telly chefs in foodie takeover

to try to match the political acumen of Mad Cow Hogg. Foreign holidays and women s magazines ...

MARKETING MIX: HOBBY HORSE - Content matters more than media facts and figures

of specialist-interest magazines and the surge in popularity of the Internet, it s interesting to look ...

SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports

. Partly, this is a circulation problem, because even at their highest the figures for gay magazines may ...

Pounds 100m at risk in tobacco ban

years, and press and magazine advertising within four years. Sponsorship and all other forms ...

Customer titles may put wrong message across

-ins. They are so-called because they are mechanically blown inside a real paid-for newspaper or magazine ...

MEDIA: ADRENALIN - AN EXPERT’S VIEW/A new sports magazine is not for the faint-hearted. Tim

surfing ever conceived. But how can a magazine be so cruel in coming up with loads of different ... , probably due to a lack of awareness within the advertising industry of the magazine s launch. The brands ... to the overall effect of the magazine. I hope this title can survive on what is likely to be a potentially ...

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