11 Dec 1997
| by GARY BURNAND, Consumer marketing manage
to read every magazine that
lands on my desk - a futile task.
The past few years have seen ...
magazines by my bed, under my bed, by the toilet, for the bus journey;
basically, a magazine for all ...
newsstand offering: Ministry, the magazine from the
Ministry of Sound.
Apart from the magazine ...
11 Dec 1997
| by ANNE-MARIE CRAWFORD
IPC Magazines is raising the price of seven of its key titles in a
bid to boost its revenues...IPC Magazines is raising the price of seven of its key titles in a
bid to boost its revenues in the run-up to the sale of the company.
The magazines, cover prices of which are to climb between 3p and 12p,
include IPC s flagship women s weekly titles, Woman and Woman s Own,
which are to increase ...
11 Dec 1997
| by ANNE-MARIE CRAWFORD
Unilever is to launch a second wave of customer magazines, which
promote 16 brands from its four...Unilever is to launch a second wave of customer magazines, which
promote 16 brands from its four UK businesses. One of two titles,
Lifestyle or Extra, will be sent to households classified ...
magazines in November 1996.
Safeway has put its financial advisers on bid alert fearing a hostile ...
11 Dec 1997
| by AMANDA RICHARDS
Pentax has kicked off a press campaign for its new FB-8
Binoculars.
The ads, created by Saatchi impressive magnification, but frankly rather
cumbersome .
The ads will appear in men s glossy lifestyle magazines, such as Stuff,
and will run for two months. Media for the campaign ...
11 Dec 1997
| by RAYMOND SNODDY
to try to
match the political acumen of Mad Cow Hogg.
Foreign holidays and women s magazines ...
11 Dec 1997
| by STEPHEN CARTER
of specialist-interest
magazines and the surge in popularity of the Internet, it s interesting
to look ...
11 Dec 1997
| by LOUELLA MILES
.
Partly, this is a circulation problem, because even at their highest the
figures for gay magazines may ...
11 Dec 1997
| by DANNY ROGERS
years, and press and magazine advertising within four
years.
Sponsorship and all other forms ...
11 Dec 1997
| by NIGEL CASSIDY
-ins.
They are so-called because they are mechanically blown inside a real
paid-for newspaper or magazine ...
05 Dec 1997
| by TIM KIRKMAN, the outwardly bound head o
surfing ever conceived.
But how can a magazine be so cruel in coming up with loads of different ...
,
probably due to a lack of awareness within the advertising industry of
the magazine s launch. The brands ...
to
the overall effect of the magazine.
I hope this title can survive on what is likely to be a potentially ...